It’s official–the 3rd annual MODART festival will take place in downtown San Diego on the evening of September 8, 2000, aligned as usual with the Action Sports Retailer trade show. Just as it did in 1999, this yearly exhibition will inundate the walls and floor of the Reincarnation Building on the corner of 10th and J streets with artistic highlights; chunks of individual expression extracted from the high-energy world of individual sports.
It’s been proven already: creative action breeds active creation. Lifestyles such as skateboarding and snowboarding tend to attract those frothing with unique artistic inertia, and Modart unifies this energy. This years display will feature the art, photography and stylistic design of people like Ethan Anderson, Tod Swank, Tina Basich, Jason Brown, Andy Jenkins, Natas Kaupas, Dave Kinsey, Lance Mountain, Rickey Powell, Ed Templeton, Jose Gomez, Shepard Fairey, Rich Jacobs and more. Alongside the still work, Justin Hostynek of Onboard Magazine will premier “Tribal,” his groundbreaking snowboarding film featuring only European riders.
The accompanying fashion show stems from the same place and reflects the same output of unmatched sights and sounds. Host Sal Masekela will be joined by DJs Damon Bell and Ikah Love of Four Corners Sound System as well as Palm Pictures recording artist BOSTICH> Nortec Sound. Designers to be displayed include Adidas, Gravis Footwear, DC Shoe Co., Burton, Alphanumeric, Paul Frank, Chickabiddy, Droors, Ilenium, Emily, Velvet, Dub, Sector 9, Eleven Eleven, Deesse and Nixon. The limits of “fashion” will be stretched further by the Fashion Careers of California College, whose clothing made entirely from recycled Transworld magazines will be displayed on life models in the gallery.
Support for the event has grown, and enthused backing for Modart 2000 comes from places such as Transworld Skateboarding, EXPN, Onboard, Surf Europe, Black Market, Hardcloud, Urban Decay and Stone Brew. Following the show, works will be sold in the Modart gallery (same building) from noon to 4:00 p.m., September 9th until September 17th.
Never losing sight of where and when individual activity begins, MODART is donating a portion of this years proceeds to the Boys and Girls Club of Carlsbad, CA.