COLORADO SKI COUNTRY USA UNVEILS STAND-OUT MOBILE WEBSITE
New Technology Streamlines Planning Process for Skiers On-the-Go

Denver, Colo. – December 16, 2009 – Colorado Ski Country USA (CSCUSA) recently launched a new mobile website, which stands out as one of the most comprehensive ski mobile sites on the web. The new site, m.ColoradoSki.com, contains a wealth of up-to-date and breaking information on each of CSCUSA’s 22 member ski areas, and quick access to Twitter and Facebook postings from CSCUSA and its member resorts.

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Mobile users will find snow totals that can be sorted by resort, road conditions specific to the Colorado roads connecting to ski areas, and information on special events and deals at resorts. Contact information for each ski area’s information desk, lift ticket office, rental shop, and ski school is also available, as well as parking instructions for each resort. Users will be automatically re-routed to the site when accessing Colorado Ski Country’s main website from a mobile device.

“CSCUSA’s new mobile website simplifies everything for Colorado skiers, from planning a trip to checking the latest snow report, all the way down to where to park when arriving at a resort,” explains Melanie Mills, President and CEO of Colorado Ski Country USA. “We think that this type of one-stop shop for Colorado skiers using the mobile web is a major step forward for the Colorado ski industry.”

Integration of social media to the site is perhaps the most unique attribute of m.ColoradoSki.com. Site users can click on a Twitter link that instantaneously displays the four most-recently posted tweets from Colorado Ski Country USA. Other links to Twitter feeds directly from CSCUSA member resorts can give users up-to-the-minute information on whichever resort they may be visiting. The site also contains links to each resort’s Facebook page, allowing guests to become “Facebook friends” with the resort they are visiting as they ride the lift.

CSCUSA partnered with web-design and marketing firm Internet Honey to create the site. The company’s founder, R.A. Burrell, underscored the importance of the mobile site, explaining that recent research shows that there are now about 64 million mobile web users in the U.S. and that about one-fifth of adults in the country access the web from a mobile device for information on a daily basis. “This option allows users the flexibility to engage with Ski Country wherever they want,” says Burrell.

The Ski Country mobile site, m.ColoradoSki.com, is new for the 2009-10 ski season and is now active.