MITSUBISHI MOTORS AND USASA ANNOUNCE PARTNERSHIP
South Lake Tahoe, Calif. – March 24, 2009 – United States of America Snowboard Association “USASA” and Mitsubishi Motors North America agreed to a partnership that recognizes Mitsubishi as the “Official Vehicle” for the 2009 USASA Nationals and 2009/2010 regional series. The Nationals will be held at Copper Mountain, Colorado, April 6 – 10, and is expected to attract more than 1,600 competitors and 10,000 spectators.
The USASA regional season begins November 2009 and consists of 500 events at over 100 resorts in 33 regions throughout the United States. The efforts of the USASA and its regions have enabled men and women, and boys and girls, of all ages to participate in its organized events.
As part of the agreement, Mitsubishi will showcase its all-new 2010 Lancer Sportback Ralliart, which features Mitsubishi’s advanced All Wheel Control system, at this year’s Nationals. In addition, Mitsubishi is donating the versatile new vehicle that will be used as the grand prize in the nationwide raffle. USASA regions, members, families and friends will participate in a summer long grassroots fundraiser in which the winner of the raffle will drive away in the new car.
“Snowboarding has been the fastest growing winter sport for several years and its popularity has spread worldwide. And since Mitsubishi is a brand that appeals to the active young lifestyle audience, the USASA program is a natural fit for not only the company, but for the vehicle and its superb all-weather performance handling,” explained John Koenig, Mitsubishi Motors North America’s executive vice president. “We’re pleased to support such a fine group of talented athletes and to help them further explore their personal goals and dreams.”
“We are very excited to partner with Mitsubishi. Having the opportunity to raffle a car as cool as the 2010 Lancer Sportback Ralliart is awesome, it fits our demographic perfectly. I can’t wait to drive one!”
Jason Toutolmin-Executive Director, USASA
“During these challenging economic times, this is a perfect example of how two brands can collaborate together and create a platform that will ultimately result in the greater good of amateur snowboarding.“
Robert Graff-CEO, Graffy,Inc. graffyinc.com