Lake Forest, Calif. (October 25, 2007) — etnies Girl and ThirtyTwo proudly announce the addition of Canadian snowboarder, Marie-France Roy.  Hailing from Whistler, this self-proclaimed “hucker is ready to go big with style this season!  

A snowboarder since age 11, “MFR quickly made a name for herself and turned pro in 2004.  In 2005, she placed first in slopestyle at the Nikita Chikita Snowdown, first in slopestyle and best trick slopestyle at the Abominable Snow Jam as well as earned a nomination for TransWorld Snowboarding’s “Female Rookie of the Year.  In 2006, she frequented the podium for her best trick accomplishments and continues to impress anyone blessed with the chance to see her ride. 

“I’m so stoked Marie-France Roy is finally on the team, it’s about time, says etnies Girl and ThirtyTwo team rider, Leanne Pelosi.  “MFR has been silently pushing the sport for the last few years, and she’s come a long way since sleeping in her car during her first season at Whistler.     

Roy is one of the few female riders to successfully land a 900 and has also scored video parts and recognition in Rome’s “Any Means, Runway Films “Lalaland and “Float.   

This season, Roy will be keeping busy on the contest scene, competing at the etnies GvR of Snow, Winter X Games 12, US Open of Snowboarding, Honda Vail Sessions, the Abominable Snow Jam and a handful of other events. 

Check out etniesgirl.com (http://etniesgirl.com/blog/2007/10/23/marie-francis-roy/) and thirtytwo.com (http://thirtytwo.com/blog/2007/10/23/marie-francis-roy-interview/) for a new interview with Marie-France Roy and more.

About etnies Girl:
etnies Girl is an action sports brand that fuses street casual innovation with inspiration from the diverse and colorful personalities of its talented team of professional athletes in skate, surf, snow, motocross and BMX. In 1999, stemming from etnies, the authentic skate footwear brand, etnies Girl began offering footwear and later expanded the line to include sandals, apparel and accessories. etnies Girl is actively involved in improving the world for a better tomorrow, with initiatives that include sustainable product offerings to encouraging a healthy and active lifestyle with participation in action sports. In 2006, etnies Girls Get on Board, an all-girls series of instructional clinics, was launched across the globe. For more information, visit etniesgirl.com. 

About ThirtyTwo:
Since 1995, ThirtyTwo has been pushing snowboard footwear technology to the next level. With the passionate ThirtyTwo team leading the way in product development, there is a perfect ThirtyTwo boot for all types of terrain, from city handrails to powder days in the backcountry. Rider owned and rider driven since day one, ThirtyTwo provides the most authentic high-quality, lightweight, 100% heat moldable boots on the market. For additional information, visit www.thirtytwo.com .