MFM And Louie Vito Sign With Mountain High

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MOUNTAIN HIGH SIGNS MARC FRANK MONTOYA AND LOUIE VITO

Wrightwood, CA – July 27, 2009:  Mountain High, CA, announced this week it has signed Mark Frank Montoya (MFM) and Louie Vito to its pro team, and promoted hometown rider Cory Cronk.  In addition the resort has added close to 25 new features to its park program including signature jibs from MFM and Cronk.

Says John McColly, Director of Marketing, “I’m stoked to have these guys as part of our family.  It’s something we’ve been working on for a while and I’m glad to see it finally come to fruition.  This season you’ll not only see their exploits in both photo and video, but you’ll also be able to ride with them via several text-to-win campaigns.”

Marc Frank Montoya is the real deal.  Born and raised on the streets of Denver, he has been touted as one of the smoothest and strongest riders in the world with a heavy skateboarding influence.  Besides his impressive contest spreadsheet and numerous video parts, MFM was named Transworld Snowboarding’s “Rockstar Of The Year” in 2004 & 2005, and is one of Snowboarder Magazine’s “Top Ten Riders in the World.” Now this legendary icon has come to Southern California with hopes of giving back to the sport that has given so much to him.

Says MFM, “Snowboarding has given me the life I’ve always wanted.  And skateboarding saved my life when I was younger.  It helped keep me out of the gangs that every single one of my homies were in. Now my goals in snowboarding are to help other people get what they want out of life, and use my name and recognition to change the world.  It’s a greedy, messed up age we’re livin in and people need to wake up and become part of the solution, rather than part of the problem.”

Louie Vito is the new wave of snowboarding.  In 2005, he exploded onto the scene with big superpipe finishes at both the Burton New Zealand (4th) and Burton Australian (1st) Opens.  Now he is competing for a spot on the American team and a chance at the 2010 Olympics.  Trained on the East Coast, Louie is known for his technical style and back-to-back 1080s.  He excels in all aspects of the sport from pipe to rails to back-country kickers and it is the combination of this diversity and his charismatic personality that makes him one of the most sought after riders today.

Says Vito, “I’m super stoked to ride for Mountain High.  The resort is all about snowboarding and I can’t wait to show up, sign some autographs, and hopefully make a lot of new friends.  I’ve also got my sights on the Olympics so, of all the years, this is the year to be pushing it.”

Hometown hero Cory Cronk was raised at Mountain High on a diet of picks and shovels.  Now a 12 year veteran, he has the swagger of a jibber but the experience of a big mountain rider.  He is a fixture in the Southern California snowboarding community and has several features named after him including the Cronk Bonk, new for 09/10.

Says Cronk, “Snowboarding is not all about the partying.  I know because I got caught up in the scene that comes with being a pro shredder.  But a little more than a year ago I turned my life around, quit the partying, and had the best year of my life at Mountain High.  Now I am completely focused on the snow.  To the kids I say stay on point and follow your dreams. Because at the end of the day, it is what you make it.”

In addition to print ads, interviews and web videos, Mountain High will be hosting text-to-win campaigns to give visitors a chance to ride with the pros.  A Louie Vito Celebrity Rail Jam will hit the event calendar in 2010, and the resort is assisting MFM with the development of a new foundation to get underprivileged youth involved in snowboarding.

mthigh.com

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17 Comments For This Post

  • Brett Says:

    http://www.32andbelow.com

    socal snow blog

  • really? Says:

    louie vito signs to a mountain that has the worst pipe ever?

  • so.cal Says:

    WOW, I mean who cares ? MFM and Vito ? Yeah, they are really loyal to the so.cal snow scene..that is until a better offer comes along !

  • jesse Says:

    MFM is one of the most true riders out there he would not represent a mtn. for $ that man has enough of that he is doing it for the love of the ride MFM and Vito are not loyal to the so.cal scene they are loyal to snowboarding as a whole. I personally represent anywhere where there is snow to slide and friends to hang with. Stop hating the players and start playing the game FOOL!

  • t-grip Says:

    dis is bull man. MFM sucks and so does vito. i could out shred dos losers any day of da week. i got pipe skillz and i can shred the street too. my homies call me da urban killa. don you think ders a reason im called dat?

  • Where's the... Says:

    It always makes me laugh when you wanna-be G fools write like this. It takes more effort than using correct grammer. Anyway, I hope Vito going to Mt High help their pipe.

  • Geoff Izzy Says:

    Mt. High has THE smoothest rails and boxes of any mountain you will ever visit! If you haven’t ever been stop by, you’ll love their set up guaranteed yooooo!

  • Snrfer33 Says:

    I dont know why MFM would sighn with Mt High when he freaking ownes a hotel resort up at Bear. You would think he would sighn with Bear/Summit if anything. Plus Bear blows Mt high out of the water when it comes to So Cal riding.

  • bmtn Says:

    The Block Hotel went out of business

  • jake Says:

    COMMENT FAIL.

  • 303 for life! Says:

    Really stoked MFM is holdin it down for denver and CO, I guess all the Colorado resorts don’t pay enough and I guess thats more important!

  • 303 for life! Says:

    Oh yeah, next time you see MFM listen to his pyramid scam on that crappy energy drink he’s slanging… monavida tastes like boxed wine…

  • gnarman Says:

    MONA VIE ROCKS keep drinking that chemical crap and see what happens live natural ride hard. MONA VIE JUICE WILL CHANGE YOUR LIFE BRAAAAAAA

  • 303 for life! Says:

    I’m ok with water and not a 4 dollar drink, drink water, live natural, don’t buy into the hype! why do you need a detoxifying drink if you live so natural?

  • silver lining Says:

    They should do what Seth Huot did a few years ago at Bear, be on the pro team, and never actually show up the hill. Why would any pipe rider want to ride for Bear or Mt High???? both pretty sick parks but this makes no sense.

  • jake Says:

    true

  • juss Says:

    mfm shredded high this past season… seemed like dude had a blast. its small yea… but its a fun park. dont knock it til u spend a season there. its not about blowin up and bein pro there its bout having fun. like snowboardin should be.

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