Congrats to Marie-France Roy and Patagonia for Joining Forces
The ultimate shred coupling has just taken place as two eco-conscious shred gurus, Marie-France Roy and Patagonia, have partnered up.
“We couldn’t be happier to welcome Marie to the team,” says Josh Nielsen, Global Marketing Director at Patagonia. “Her experience, environmental values and attitude are a perfect fit for Patagonia,” he continued.
MFR’s approach to snowboarding and life in general is a great match for the savvy, environmentally friendly brand.
“It is amazing what Patagonia has been able to achieve over all these years,” said MFR of Patagonia. “Not only are they making the best gear out there, they have created a successful business founded around values that I admire and truly believe in. I am beyond proud and honored to join the Patagonia team,” she continued.
MFR is one of the most humble, and hard-charging female riders in the game and has earned numerous accolades throughout her professional career. Most recently, MFR was awarded the 2015 Climate Activist Award at our Rider’s Poll Awards and was named one of ESPN’s Top 50 Best Female in Action Sports in 2015. Check out a list of her accomplishments here.
Congrats to both, this is a partnership we’re stoked on and totally back. It’s a win/win for all.