MAMMOTH LAKES, CALIF.-Mammoth Mountain has been selected to host the firstannual Winter Gravity Games from January 20-23, 2000, airing on NBC February2000. The winter version of the new alternative sports, lifestyle and musicfestival from NBC Sports and EMAP Petersen, Inc. debuts six months after theinaugural Gravity Games, September 5-12, 1999 in Providence, R.I.

“Mammoth Mountain, a long-time Mecca among our athletes, is a leader inhosting alternative sports events,” says Scott Seymour, executive director,Gravity Games. “We look forward to combining Mammoth Mountain’s history withthe Winter Gravity Games’ atmosphere, culture and competitors to develop atop-notch event.”

“In addition to having one of the best mountains in North America, in termsof winter terrain and amenities, Mammoth Mountain’s employees set thestandard when it comes to putting on world-class events such as the GravityGames,” said Rob Perlman, Mammoth California’s executive director ofmarketing. “Our partnership with the Gravity Games offers us an opportunityto showcase ourselves to the world as Mammoth emerges as a leadingfour-season mountain resort.”

With an average annual snowfall of 383 inches, Mammoth Mountain has hostedprestigious events such as the U.S Snowboarding Nationals, Alpine World Cupracing events, and various NORBA and UCI World Cup mountain bikecompetitions and is strongly influenced by the snow, skate and surf cultureof Southern California.

The inaugural event features competitions in snowboarding, freeskiing, snowmountain biking, skiboarding, among others. The Winter Gravity Games offerstop prize money and features a multi-faceted festival environment withlifestyle components from music to product demo to film.

This announcement comes with less than two months remaining until theinaugural Gravity Games gets underway September 5-12, 1999. The summerGravity Games features seven alternative sports including various bike,aggressive in-line skating, skateboarding, street luge, wakeboarding andfreestyle motocross competitions contested on innovative downhill, water,vertical, dirt and street courses. The Gravity Games airs on NBC in fiveconsecutive Sundays in October 1999.

The summer and Winter Gravity Games is a joint venture between NBC SportsVentures, the business unit of NBC Sports and EMAP Petersen, Inc., thelargest special interest publisher in the United States with more than 160publications. The Gravity Games was conceptualized from Petersen’s “RawSport Group” of publications which delivers 18 million readers throughmagazine titles such as SPORT, SLAM, BOX, SKATEBOARDER, SURFER and GRAVITYMAGAZINE among others.