MAMMOTH VALUE PASSES SELL OUT IN 27 DAYS

Mammoth Mountain, CA – Mammoth Mountain shattered all season pass salesrecords by selling an incredible 32,000 Value Passes for the 2003/04 winterseason in just 27 days.

Demand for the Mammoth Value Pass was established after Mammoth announcedthat, for the first time, it would limit the number of passes sold. Thedecision to limit pass sales was made to protect the on-hill experience onbusy weekends and holidays. “Our emphasis at Mammoth is on the guestexperience. The Value pass program has seen tremendous growth since itsintroduction three seasons ago,” said Pam Murphy, Sr. Vice President ofMammoth Mountain. “This past season Mammoth saw several peak days that wereabove what we consider to be comfortable capacity. When we implemented theprogram we knew there would come a time when we would need to balance itsgrowth against the experience on the Mountain. We feel that time is now.While it is extremely difficult for us to say no to guests who missed thedeal, we feel the limit is a vital company-wide guest service initiative.”

Adding to the demand for the passes, Mammoth held the price to $399 for thethird straight year. “The success of the program is attributed in part tothe affordable price,” Murphy said. “However, without the hard work andcommitment by our staff to offer the best possible service and mountainexperience, we would not have achieved this great success.” On day one ofthe sales campaign, Mammoth’s phone lines were jammed with callers andMammothMountain.com saw unprecedented traffic. The sales pace was fast andfurious in the beginning, and it never slowed considerably. Pass salesaveraged over 1,000 per day and the 32,000 available passes were scooped upin less than one third the time of previous seasons.

Skiers a

nd riders that missed the $399 deal still have options foraffordable riding next year. Unrestricted season passes will go on sale inSeptember for $1200, valid at Mammoth and June Mountain with no blackoutdates. New this season is a Monday-Friday, non-holiday pass, also availablefor sale in September. This restricted season pass will cost $500 formidweek (Monday-Friday) access to Mammoth and June Mountains duringnon-holiday periods. For more information on season pass pricing anddetails, check out MammothMountain.com or call 800.MAMMOTH.

For more information please contact Joani Lynch, Mammoth Mountain Ski AreaCommunications Manager, at 760.934.0645.

Mammoth Mountain Ski Area is the leading four-season mountain resort inCalifornia. The company owns and operates Mammoth Mountain Ski Area, JuneMountain, Tamarack Lodge and Resort, Mammoth Snowmobile Adventures, MammothMountain Bike Park, Mammoth Mountain Inn and also operates Juniper SpringsLodge, Sunstone and Eagle Run and Sierra Star Golf Club in Mammoth Lakes,California. For more information on Mammoth Mountain, visitwww.MammothMountain.com or call 800.MAMMOTH.