The North Face Masters of Snowboarding at Squaw Valley
SQUAW VALLEY, CALIFORNIA (February 15, 2013)- The 4-star competition of The North Face Masters of Snowboarding presented by PrimaLoft was a pleasure for spectators with dynamic and creative lines abound in spring break weather. Ruari MacFarlane out of Mount Olympus, New Zealand and Squaw Valley local Iris Lazzareschi were crowned Masters Champions of a highly competitive field consisting of 16 females and 53 men.
“Today was impressive because there was so much hard charging on really tough conditions,” said Masters Head Judge Jim Zellers. “The riders really exceeded our expectations. They played it smart and rode some lines I honestly did not think could be done today.”
Ruari MacFarlane’s run started with a clean 360 at the top. He maintained a fluid high speed run down the looker’s right side of the venue hitting numerous airs. McFarlane then proceeded to charge off a huge cliff in a highly technical area and sailed into the finish. The judges applauded his performance with a high score of 89.33.
Rounding out the men’s podium in second place was Sammy Luebke with a score of 85.00. Luebke’s run delighted the crowded as he actually started by scurrying up the ridge and quickly dropping into huge frontside 360. He then brought his run back under control maintaining fluidity through a very technical section. Luebke finished his run with a solid backside 360.
In third place, Hans Mindich may have executed one of the most unconventional runs in Masters’ history earning an 83.67 score. Mindich dropped into his run switch executing a backside 180 near the top. He continued to ride the majority of his very fast line switch accelerating a backside 180 off a large cliff on the looker’s right side of the venue. In addition to a podium spot, Mindich was recognized as the Young Gun of the event-a tradition which celebrates a rider under 21 rider who demonstrates raw talent, an innovative riding style and exemplifies true sportsmanship and passion for the mountains.
In the women’s field, Iris Lazzareschi, hit a solid cliff at the top which continued to be her namesake throughout the competition. She rode a fluid run integrating many air and style elements including a half-cab and grabs. Lazzareschi’s run earned her a high score of 85.00.
“Iris really stomped her run top to bottom with solid airs on the top and consistency the whole way through,” said judge Andy Finch. “She really showed control in challenging conditions.”
The North Face Masters is part of the Freeride World Qualifier system. FWQs are rated on a 1 to 4-star scale with competitors earning more or less points at events according to venue difficulty and scale, competitive pool and other factors. The Masters is the top-level qualifier event and a pivotal step for athletes hoping to advance to the SWATCH Freeride World Tour by The North Face.
The North Face Masters of Snowboarding is presented by PrimaLoft and supported by Subaru of America, Sierra Nevada Brewing Co., Mountain Sports International, Snowboard magazine, Clif Bar, Squaw Valley and Alpine Meadows.
For athlete or registration information visit www.thenorthfacemasters.com or contact Julia Jimmerson MSI athlete relations manager at firstname.lastname@example.org or (801) 349-4616.
For media or general information contact Jessica Kunzer MSI marketing and
The North Face
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in Alameda, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers, and major outdoor specialty retail chains. For more information, go to www.thenorthface.com.
Host of the 1960 Winter Olympics, Squaw Valley is a year-round mountain destination offering world-class adventures in every season. Come winter, Squaw is renowned for its legendary terrain that spans 3,600 skiable acres, six peaks and 30 chairlifts including a unique mountaintop beginner area and unrivaled expert steeps, chutes and bowls. In summer and fall, Squaw’s scenic Aerial Tram offers transport to a wide array of mountaintop activities in a spectacular alpine setting and The Village welcomes a full line-up of live music and festivals. For the ultimate slopeside lodging experience, guests can stay in one of The Village at Squaw Valley’s one, two or three bedroom suites, each with a fireplace, kitchen and balcony.
Alpine Meadows’ seven powder bowls, summit-to-base groomed slopes, and authentic hospitality are among the many attributes that have made the resort a favorite of the local community and visitors alike. Alpine Meadows offers skiers and riders access to more than 100 trails across 2,400 skiable acres serviced by 13 lifts. With its high annual snowfall of 450 inches, the resort boasts one of Tahoe’s longest skiing and boarding seasons.
Squaw Valley and Alpine Meadows joined forces in November 2011, bringing the two ski resorts under common ownership. Skiers and riders can access 6,000 skiable acres, 43 lifts and 270+ trails at Squaw and Alpine Meadows on one lift ticket or season pass.
Mountain Sports International, Inc. (MSI)
Mountain Sports International (MSI) is a private company, founded in 1997, to develop and produce action/adventure sports events and programming in North America. MSI operates the Swatch Freeride World Tour by The North Face, in addition to several other properties and concepts. MSI launched MSI Live in 2009, to provide live HD webcast production, content management, encoding, and satellite uplink & delivery. MSI provides event management services, infrastructure and expertise for high-end brands, including The North Face, Red Bull, Subaru, UFC, Burton and Sierra Nevada. MSI matches brand and culture, company and credibility, to create sought-after events that help to define the action sports culture. For more information, visit www.mtsports.com.