Lifted Research Group and its dynamic #LRGSNOW team proudly announces the signing of Radric Devonte Davis – better known as platinum Atlanta rapper Gucci Mane – to the team for the upcoming season.

Joining a stacked roster that already includes notable performers like John JacksonChris Grenier and Frank April, Mr. Mane brings with him an immense “snow” knowledge to a squad already filled with powder pros.

To mark the occasion, #LRGSNOW and Gucci present a promotion for dedicated brand enthusiasts that will culminate in a different lucky winner taking home $1000 USD worth of LRG gear everyday between November 19-22.

When asked to comment on the budding relationship Gucci Mane commented, “Can’t nobody F**k with us #LRGSNOW.”