TARGET’S LIMITED EDITION OF UBISOFT’S SHAUN WHITE SNOWBOARDING VIDEO GAME NOW AVAILABLE
Exclusive Version Adds Content You Won’t Find Anywhere Else, Including Target Mountain
MINNEAPOLIS, Minn. – Nov. 17, 2008 – Snowboarding phenomenon and Target athlete Shaun White has made his way to Target stores in virtual form, as the exclusive edition of Ubisoft’s newest action sports title, Shaun White Snowboarding, is now available.
The special Target edition of the game, available on the Xbox 360 video game and entertainment system from Microsoft, Playstation 3 computer entertainment system and Wii home video game system from Nintendo, will have exclusive extended content and features that consumers won’t be able to find anywhere else, including the Target Mountain – an entire mountain environment found only in the Target edition. Gamers will also be able to take advantage of exclusive jibs and additional scenes. Additionally, players will be able to cozy up in the game’s virtual version of the Target Chalet, the real-life mountainside home where Shaun and his fellow Target athletes hang out with friends and family at the annual Winter X Games in Aspen, Colorado. Among other exclusive features, the Target Chalet is the only indoor environment anywhere in the game.
“We are really excited about the additional content our exclusive version of Shaun White Snowboarding brings to Target guests,” said Troy Michels, Target Lifestyle Marketing. “With the help of Ubisoft and Shaun, we think the Target limited edition of the game offers an enhanced experience and helps showcase the Target brand and our partnership with Shaun.”
Shaun adds, “I’m really excited to have the game out in stores! I also can’t wait for people to check out the Target edition with the extra mountain and the Target Chalet. Hopefully players will be stoked.”
Shaun White is an Olympic gold medalist and has 42 professional wins, including seven Winter X Games gold medals. He was also the first athlete to win gold medals in Winter and Summer X Games in unique disciplines. White has collaborated with Ubisoft’s award-winning development team to create Shaun White Snowboarding. The game features open-world mountains across the globe, where players are free to define their own experiences and express themselves through tricks, unique riding styles and highly customizable avatars. Players can also hang out with their friends and have fun off the board by throwing snowballs, hiking to access secret spots and filming their friends doing tricks.
For more information about Shaun White Snowboarding, please visit www.shaunwhitegame.com.