LAST CHANCE TO PURCHASE 2009/10 HEAVENLY SKI AND SNOWBOARD SEASON PASS AT TWO-YEAR ROLL-BACK PRICE ? 

 

$329 Early-Season Price ($170 Off Retail) Available through June 21, 2009

A $49 Down Payment Locks in the Guaranteed Lowest Price ($329 for Adults, $149 for Children)

Predicted El Nino Winter to Bring Best Snow Conditions in Five Years

 

South Lake Tahoe, Calif./Nev. – June 15, 2009 – With meteorologists predicting a return of the snowy, El Nino winter, this is the last chance to lock in Lake Tahoe’s best ski and snowboard value for the 2009/10 season: The Heavenly Pass.

  

Heavenly Mountain Resort (www.skiheavenly.com <http://www.skiheavenly.com/> ) has rolled back prices for its 2009/10 ski and snowboard season passes to 2007/08 levels. The Adult Heavenly Pass (www.heavenlypass.com <http://www.heavenlypass.com/> ) – which grants access to Lake Tahoe’s biggest mountain, highest elevation, longest vertical drop, most breath-taking scenery, largest snowmaking and grooming operation, finest tree skiing, and only zip line – will be available through June 21, 2009 for renewal or purchase at $329 for an adult pass –a $170 savings off the retail price. Teen, child and senior pass pricing has also been rolled back.

 

“With only a week remaining for this unreal pass deal we encourage people to purchase their pass in full or at least hold the price with the $49 down option,” said John Wagnon, Heavenly’s vice president of marketing and sales.  “Three hundred and twenty-nine dollars is an amazing value for the freedom to ski or ride one of North America’s premier mountain resorts whenever you’d like. And the benefits for early purchase are significant.”

  

The Heavenly Pass is valid all season long, seven days per week, with only nine holiday blackout dates. The Heavenly Pass also includes unlimited and unrestricted half-price lift tickets to any of the Vail Resorts’ four Colorado resorts: Vail, Beaver Creek, Breckenridge and Keystone. The Heavenly Pass is available in adult, teen, child and senior prices.

 

All Heavenly season pass holders receive numerous benefits:

Skiing and riding seven days per week (with nine holiday blackout dates).

Unlimited and unrestricted half-price tickets to any of Vail Resorts’ four Colorado resorts: Vail, Beaver Creek, Breckenridge, and Keystone (no blackout dates).

Option to purchase four, single-day, $50 Buddy tickets for friends and family during the 2009/10 season (only available for pass purchases made on or before June 21, 2009).

Option to purchase personal lift tickets on blackout dates for a $20 discount.

Summer 2009 Gondola access (when paid in full).

Exclusive pass holder e-mails offering savings on resort purchases, including Ski School, food & beverage, retail and more (e-mail address must be provided).

A one-year subscription to both TransWorld SNOWboardingMagazine and Skiing Magazine (only available for pass purchases made on or before June 21, 2009). Not applicable on the Heavenly Child Pass.

 

As if the benefits weren’t enough, forecasters are predicting a snow-filled winter. A press release issued by the Western Weather Group predicts an El Nino for the upcoming winter for Lake Tahoe and the Sierra Nevada Mountains. “After nearly four years of La Nina conditions,” the press release reads, “it appears the equatorial Pacific is transitioning into a prolonged, possibly moderately strong El Nino heading into late 2009 and early 2010.” Some of the weather models for next season show a strong El Nino; optimistic snow predictions and conditions are expected to be the best in five years. Now is the time to secure your powder lines for next season with a Heavenly Pass.

 

The $329 Heavenly Pass will only be available for one more week (through June 21, 2009). Heavenly offers a $49 down-payment option that will hold the $329 price until the balance is paid in full in September. Pass use, benefits and incentives will not be awarded until the pass is paid in full. The remainder of the pass price will be charged to the purchaser’s credit card on or around September 15, 2009.

 

As an extra incentive to buy early, pass purchasers receive full summer access to Gondola sightseeing and a $10 discount on Heavenly Flyer rides; those who purchase their pass on or before June 21, 2009 also receive a one-year subscription to both TransWorld SNOWboardingMagazine and Skiing Magazine and four $50 buddy tickets for the 2009/10 season. These benefits can be held with the $49 down option.

 

Season passes can currently be purchased in-person at the two Heavenly season pass offices, located at the Gondola and California Lodge, by calling 1-800-HEAVENLY, or by visiting www.heavenlypass.com <http://www.heavenlypass.com/> .

 

Heavenly’s prices for all 2009/2010 pass products are as follows (Heavenly reserves the right to change prices at any time):

Product/Pricing 

Pricing through 6/21/09

Pricing 6/22/09 through 9/7/09                 

 Adult Heavenly Pass (19-64) – Valid 7 days/week, with blackout dates       $329   $359   

 Teen Heavenly Pass (13-18) – Valid 7 days/week, with blackout dates       $259   $289   

 Child Heavenly Pass (5-12) – Valid 7 days/week, with blackout dates       $149   $179   

 Senior Heavenly Pass (65+) – Valid 7 days/week, with blackout dates       $259   $289   

 Blackout Dates for the Heavenly Passes:

Thanksgiving:                          Friday, November 27 and Saturday, November 28, 2009

Holiday:                                   Sunday, December 27 through Thursday, December 31, 2009

Presidents’ Weekend:            Saturday, February 13 and Sunday, February 14, 2010

Epic Season Pass

For the ultimate season pass experience offering unlimited, unrestricted skiing and snowboarding at five of America’s top resorts, the Epic Season Pass (www.epicpass.com <http://www.epicpass.com/> ) offers 17,400 acres of terrain, 128 chairlifts and 722 trails at six resorts – Heavenly, Vail, Beaver Creek, Breckenridge, Keystone and Arapahoe Basin – from opening day in the fall until closing day in the spring, including every holiday in between with no blackout dates, for only $599for adults and $299 for children, ages 5-12, through Fall 2009. The $49-down payment option is also available on the Epic Season Pass.

About Heavenly

Heavenly Mountain Resort is a world-class destination offering guests a one-of-a-kind combination of scenic beauty and exhilarating on-snow experience. Heavenly is a subsidiary of Vail Resorts, Inc., the leading mountain resort operator in the United States. In addition to Heavenly, Vail Resorts, Inc. owns and operates the Colorado mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company also holds a majority interest in RockResorts, a luxury resort hotel company with eleven distinctive properties across the United States. Vail Resorts Development Company is the real estate planning, development, construction, retail leasing and management subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

 

For more information on Heavenly, please visit www.skiheavenly.com or call 1-800-HEAVENLY.