Creston, B.C., January 30, 2005-The Columbia Brewery announced this week the launch of a special series of Kokanee beer bottles designed to celebrate and promote British Columbia mountain resorts. Beginning in January, more than 12 million Kokanee bottle back labels will feature one of eight B.C. ski mountains, including Whistler Blackcomb.
“As B.C.’s mountain brewery, we’re celebrating the mountain lifestyle that people associate with Kokanee by showcasing North America’s premier ski destinations on our back labels and encouraging beer drinkers to visit them,” said Dave McAnerney, Brewery Manager, Columbia Brewery.
The ski resorts featured on Kokanee bottles include Whistler Blackcomb, Panorama Mountain Village, Sun Peaks Resort, Fernie, Big White Ski Resort, Mount Washington and Powder King.
“This special series of Kokanee bottles featuring Whistler Blackcomb is aninnovative way for a brewer to promote the diversity and quality of B.C. mountain resorts,” said Stuart Rempel, Senior VP Marketing & Sales, WhistlerBlackcomb.
“We’re naturally very excited about this partnership with Kokanee. It truly demonstrates how at home the Columbia Brewery is in the B.C. mountain lifestyle.”
The special back label of Kokanee’s 341 ml bottle is available across Canada wherever Kokanee is sold, featuring information on the selected ski resorts such as Whistler Blackcomb’s vertical drop, average snowfall and number ofruns.
“Kokanee is the best of B.C. in a bottle and the ski resorts we’ve chosen are the best of B.C. on our bottle. Combined, these mountains had more than four million ski visits last winter. With our back label promotion, the Columbia Brewery hopes to help these B.C. ski resorts experience a record breaking year for visitors in 2005,” said McAnerney.
In addition to the eight B.C. mountain resorts, the Columbia Brewery is also featuring two mountain resorts from Alberta: Lake Louise and Marmot Basin. More information on the mountain back labels may be found at www.kokaneebeer.com.
Built in 1959, the Columbia Brewery is located in picturesque Creston and is part of the rich brewing tradition of British Columbia. Sourced exclusively from the Columbia Brewery, Kokanee lager is an authentic domestic specialtybeer and a true taste of British Columbia. In addition to Kokanee and Kokanee Light, the Columbia Brewery also produces Kokanee Gold, Kootenay True Ale and Kootenay Mountain Ale.