September 30, 2015 (Huntington Beach, Calif.) – Today, DC and internationally renowned artist, Kevin Lyons are telling the story behind the incredibly personable mountains he designed for this winter 16 youth capsule collection. Like many, you may know Kevin Lyons for his signature “monsters” that make kids smile, but you probably don’t know the behavior-changing reason they were created.
Designed exclusively for DC, Kevin’s “monster” art brings the Alps and pepperoni pizzas together in a way that’s already making kids smile. Key collaboration pieces featuring Kevin’s artwork in the winter 16 collection include: youth footwear, technical snow outerwear and a series of snowboards. Check out the entire collection here: http://www.dcshoes.com/kevin-lyons/#visu
“The original premise behind the monsters was to get my kid to love lunch, and now I get to use them to make other kids smile while sharing snowboarding,” said Kevin Lyons.
This relatable and humble artist’s work has been featured in solo shows in Tokyo, Paris, London, Sydney, San Francisco, Los Angeles and Philadelphia. For more information on the DC x Kevin Lyons collaboration and to shop the collection, visit dcshoes.com, at finer retailers around the world and #DCShoes.
Founded in 1994, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC Shoes stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.