Salt Lake City, UT—Ski Utah is pleased to announce the October 10 launch of its new KeepUtahCool.com Web site. The site addresses the problem of global warming, informs how it can impact the ski industry and offers suggestions for what individuals can do to make a difference. It also contains a section devoted to environmental programs Utah ski areas have implemented to help alleviate the effects. Learn about what each resort is doing from re-vegetation to purchasing wind power, all in an effort to Keep Utah Cool. 

“We want to ensure that future generations of skiers and snowboarders can continue to enjoy The Greatest Snow on Earth®, explained Nathan Rafferty, president of Ski Utah. “Much of our state’s economy relies on tourism dollars that the ski industry delivers, so we felt compelled to launch a site that would remind people of global warming’s impact and also let them know that it is a fixable problem if we act now, as individuals and organizations. 

The National Ski Areas Association (NSAA) has created a global warming awareness campaign called Keep Winter Cool. Ski Utah, inspired by NSAA’s efforts, used some of the organization’s content for KeepUtahCool.com