Vashon, Washington (June 5, 2003) — K2 Snowboarding is extremely pleased to announce that Travis Parker, the multi-talented and notorious snowboarder, has just re-signed with the brand for an additional three-years. Since joining K2 in 1996, he has gone from being a relative unknown, to becoming one of the key components to K2 Snowboarding’s success. Travis Parker is now one of snowboarding’s most recognized icons as he has two pro model snowboards with K2, helps to run a successful film company (Robot Food), and has started up his own accessories/off-the-wall ideas brand, Air Blaster.
“K2 is tremendously excited to have signed Travis to a new contract,” said Anthony DeRocco, VP of Marketing for K2. “We believe Travis helps K2 develop the most innovative snowboards and snowboard bindings in the marketplace and has helped grow K2’s brand position,” continued DeRocco enthusiastically. “He brings a keen sense of upcoming trends that are happening in the snowboard market along with a tremendous amount of rider feedback specifically to our board and binding categories.”
Working closely with the brand for the past seven years has allowed Travis to develop close relationships with K2’s engineers and make all of his Wild thoughts become reality. “Travis has grown up with K2 and it means much to us to be able to retain these key individuals. We believe it shows that K2 takes a unique “longevity” approach to working with and building equity in our athletes. In the end this becomes a win-win situation for both the athlete and the K2 brand,” continued DeRocco.
For the past year and a half, Travis has worked hard to grow his two signature model snowboards with K2: The Quaw Quaw (154, 159cm) and the WWW (147, 152cm). The Quaw Quaw (with its “Wild Style” base) is Travis’ everyday board that he says is the best snowboard he’s ever ridden. “It was designed and fine tuned for my personal style,” said Travis. The WWW, however, is a unique board that Travis had wanted to develop for several years. “It’s something with low swing weight . . .good for buttering . . . something cheap,” continued Travis. “Snowboards are too expensive for a lot of kids. What we came up with was the World Wide Weapon (WWW).” Both the K2 Quaw Quaw and the WWW will be available in quality snowboard shops this fall.
K2 Snowboarding, based on Vashon Island, WA., is a leading designer, manufacturer and marketer of quality snowboards, boots, bindings, outerwear, and backcountry accessories. K2 has been building and innovating snowboards since 1987. Check out the latest gear at www.k2snowboarding.com.