February 1, 1998, Big Bear Lake, CA – American Jason Brown of Oregon and Marguerite Cossentini of Australia took home cash awards as first place winners of the Swatch Boarder-X World Tour Presented by Airwalk today here at Bear Mountain. With the threat of rain upon the global event that attracted competitors from over nine countries, festivities went off without a hitch or any unwanted moisture. Brown won $10,000 and Cossentini $5000; each were also awarded a GT Low Rider Beach Cruiser, donated by the hosting Southern California resort. The event will air on ESPN2 on March 5 at 9:30 p.m. PST and March 6th at 12:30 a.m. EST.

Shaun Palmer, who recently won the boardercross event at the X Games in Crested Butte, arrived at the Swatch Boarder-X World Tour, appeared on the syndicated radio programs “Loveline” and “Ferrall on the Bench,” but at the last minute decided not to race.

Celebrities Jim Davidson (“Pacific Blue”), Shane Conrad (“Mike Hammer: Private Eye”), Playboy Playmates Anna Marie Goddard and Brandi Brandt, as well as Olympic longjumper Marieke Veltman were all in attendance.

The first of a series of Swatch Boarder-X Concerts produced in conjunction with Sno Core was held at the Big Bear Convention Center where Less Than Jake (Capitol), Ten Foot Pole (Epitaph) and Homegrown (Outpost) performed to a crowd of exuberant moshers. These concerts will be part of the festivities for the upcoming Swatch Boarder-X World Tour dates in Copper Mountain, February 20 – 22 and in Mount Snow, Vermont March 5 – 7, 1998.

Developed as a hybrid between snowboarding and motocross in 1991, boardercross is an intense snowboarding discipline that attracts riders from all over the globe. It embodies an alternative style with a unique language, fashion and musical taste that has captured the hearts of snowboarders and is growing. The newest discipline in snowboarding today, boardercross is continuing to grow as one of the world’s most popular competitive sports. The Swatch Boarder-X World Tour Presented by Airwalk is sponsored by Swatch, Airwalk and O’Neill; the tour’s North American leg is produced by Peak Productions.