McLEAN, VA (January 20, 1999) – SnowSports Industries Americaannounced today that Jake Burton Carpenter, founder and CEO of BurtonSnowboards, Burlington, Vt., will assume the duties of SIA chairmanuntil the next SIA board elections held in March 1999. Carpenter willreplace Carl Helmetag, who resigned from the board upon his departurefrom HEAD USA. SIA’s governing by-laws require association officersto be employed by an SIA member company. Carpenter will be the firstboard chairman to represent the snowboarding base of the business.

“I feel privileged to be the first chairman of SIA from the snowboarding side of the industry,” said Carpenter. “Under the leadership of David Ingemie, SIA has had a major influence in helping snowboarding to attain the level of commercial success it enjoys today.”

Carpenter has served on the 23-member board of directors since 1992. He was previously SIA’s first vice-chairman. Carpenter explained that he cannot hold the position permanently. “I just wish that business and family commitments enabled me to hold the post for a longer period of time,” he noted.

Elections for next season’s SIA board of directors will take place on March 11, 1999, at the SIA Annual Meeting held during The Vegas Show ’99. The position of SIA chairman will be on the slate.