Laax-Switzerland – The International Snowboard Federation (ISF) is pleasedto announce a long term collaboration with Motorola, Inc. To help promoteSnowboarding worldwide, including the “MOTOROLA ISF WORLD PRO TOUR” and the”MOTOROLA ISF WORLD CHAMPIONSHIP RANKINGS”.
“Both the ISF and Motorola are recognized leaders in their respectivemarkets, and we are very excited to join forces”, enthused ISF CEO RalfScheitenberger. “The alliance is much more than a sponsorship program. TheISF looks forward to integrating Motorola’s communication innovationsdirectly with its riders, events, and global promotions of the sport.”
The “MOTOROLA ISF WORLD PRO TOUR” is the premier global snowboarding tourshowcasing the sport’s leading athletes, and ten of the most prestigiousevents, including television coverage around the world.
The “MOTOROLA ISF WORLD CHAMPIONSHIP RANKINGS” will determine the annualMen’s and Women’s ISF World Snowboard Champions in the competitioncategories of Halfpipe, Boardercross/Snowboard Cross and Alpine Racing,offering Snowboarding’s richest cash prize purse in excess of US$ 2 million,including a US$ 350,000 Championship prize pool.
Established in 1991, the ISF World Pro Tour is the sport’s leading and coreSnowboarding tour, organized by Snowboarders for Snowboarders, with theunique support of the sport’s top riders, manufacturers, resorts, and sportassociations.
MOTOROLA, a world leader in wireless communications, and a supporter ofSnowboarding since 1996, is excited to elevate their involvement to theglobal level with their exclusive title sponsorship of the sport’s premierpro tour and world rankings.
Geoffrey Frost, Motorola VP Global Communications confirmed: “The ISF is aterrific sponsorship for Motorola. Snowboarding has a huge influence on thefashion and attitude of youth culture worldwide. It is one of the fastestgrowing sports in North America and Europe, and is gaining speed in Asiaand South America. Additionally, Snowboarders skew younger and are amongstthe heaviest users of both wireless communication and the internet. The ISFis a recognized world leader in Snowboarding, and we are really lookingforward to working with them.”
Motorola, Inc. (NYSE:MOT) is a global leader in providing integratedcommunications solutions and embedded electronic solutions. These include:Software-enhanced wireless telephone, two way radio, messaging and satellitecommunications products and systems, as well as networking and internetaccess products, for consumers, network operators, and commercial,government and industrial consumers.
Embedded semi conductor solutions for customers in the consumer, networkingand computing, transportation, and wireless communication industries.Embedded electronic systems for the automotive, communications, imaging,manufacturing systems and computer industries as well as portable energysystems.Sales in 1998 were US$ 29.4 billion.