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(Big Bear Lake, Calif. – September 7, 2010) ~

Hot Dawgz & Hand Rails (HD&HR), the official kickoff to the 2010-2011 So. Cal ski and snowboard season, returns to Bear Mountain Saturday, September 18. The free event features some of the world’s best pro snowboarders competing on 110 tons of snow for a shot at the $14,000 cash purse in
the Pro Invitational Rail Jam. The Red Bull Best Trick Contest will offer up an additional $5,000 for the men’s winner and $1,000 for ladies, bringing the total contest purse to $20,000.

The event also includes a vendor booth city offering autograph signings and product giveaways, live DJ’s, BBQ and the Beach Bar (21 and up) featuring drink specials from Effen Vodka. The world premiers of two snowboard films, Bear Mountain’s “Paint It Red” and The People’s “Cheers,” will be shown at sundown.

“HD&HR has grown year after year, becoming the official kickoff to the winter snow season,” said Chris Riddle, marketing director for Big Bear Mountain Resorts. “It’s the biggest pre-season party in Southern California and the place to see and be seen. We’re also rolling back prices to our Screamin’ Deal Season Pass rates exclusively for this event, giving attendees one final opportunity to take advantage of the best prices of the 2010-2011 season.”

Sponsored by Red Bull, Effen Vodka, Electric, Analog, Thirtytwo, Skull Candy, Arbor and Union Bindings, HD&HR is free and open to the public; however, the snowboarding competition is for invited, professional snowboarders only.

The Pro Invitational Rail Jam features some of the world’s best pro riders, including Chris Bradshaw, Ted Borland, Dylan Alito, Zak Hale, Jed Anderson and last year’s HDHR winner Scott Vine. Bear Mountain Pro Team Riders JP Walker, Seth Huot, Joe Sexton, Simon Chamberlain and Lauri Heiskari will judge the contest.

The event begins at 2:00 p.m. Finals are at 6:00 p.m. The awards ceremony at 7:00 p.m. will be followed by the two world snowboarding movie premieres. Season passes go on sale at 9 a.m.

For more information on the event, visit bearmountain.com.