Torrance, CA – American Honda announced today that extreme athlete Shaun Palmer, six-time Winter X-Games gold medalist, has entered a unique promotional relationship with Honda’s Motorcycle Division.
Palmer, crowned Action Sports Athlete of the Year at ESPN’s ESPY Awards on Monday, February 12 is hailed by many as the “Extreme King of Extreme Sports”.
He is also an avid motocross rider with a penchant for Honda’s aluminum-framed CR motorcycles.
Under the terms of the agreement, Palmer will promote Honda motorcycles and display Honda logos on his snowboard and gear at the 2001 Winter X-Games. In return, Honda Racing will provide Palmer with a factory-prepped CR motocross bike to compete in Round 1 of the American Motorcyclist Association’s (AMA) Chevy Trucks U.S. Motocross Championship at Glen Helen Raceway in San Bernardino, California on May 13th.
Palmer has won Winter X-Games events in snow boarding, mountain biking, extreme skiing, and wakeboarding. As a motocross racer, “The Palm” qualified for his first AMA 125cc Supercross main event in 1999. “There are a lot of great athletes out there. But all the great athletes are only doing one sport. No one’s trying what I’m trying,” said Palmer. Honda’s association with Palmer is the latest example of a high-profile extreme sports athlete promoting Honda motorcycles.
Newly crowned ASP World Surfing Champion Sunny Garcia is also a member of Honda’s “Extreme Elite” athletes group, riding and promoting Honda CR motocross bikes. Garcia has been riding a Honda CR125R for several years and has even built a Supercross track behind his North Shore house on the Hawaiian coast to incorporate motocross riding into his cross-training program.