PRESS releaseFOR IMMEDIATE RELEASEHOLDEN x IMPOSSIBLE present TIMELESS IN AN INSTANT

HOLDEN x IMPOSSIBLE present

TIMELESS IN AN INSTANT An Analog Instant Online Competition

NEW YORK March 8, 2012 – Holden Outerwear and Impossible together with media partner VICE are proud to announce a celebration of analog instant photography with an online competition free and open to the worldwide public. Officially launching today March 8, 2012 through May 25, 2012, Impossible will host the online competition as part of a yearlong collaboration with Holden. Timeless In An Instant invites the public to submit analog instant images for a chance to win the opportunity to be included in four worldwide Holden x Impossible exhibitions this coming fall featuring ten renowned analog photographers (more information on prizes below). The grand prize winner will be announced June 1.

Rules & Regulations:

Entries must be shot with Impossible integral films using a Polaroid camera. Entries cannot be digitally edited in any way (color, brightness, etc). Entries must be 72dpi and at least 800 pixels wide. Entries may be submitted at http://www.the-impossibleproject.com/projects/timelessinaninstant/.

Prizes:

Grand Prize Winner (selected June 1): Participation in international exhibitions alongside an impressive list of photographers in Impossible galleries worldwide. Custom Holden x Impossible SX-70 Camera Kit, Holden Jacket, Tanner Goods bi-fold wallet and a feature on the official VICE photo page. 1st and 2nd Runners Up (selected June 1): Holden and Impossible swag and prominent features on the Holden and Impossible blogs. Ongoing Winners and Runners Up (selected bi-weekly throughout the competition): Impossible film pack, Holden tee shirt and a feature on the Impossible blog.

Timeless In An Instant Exhibitions:

To activate this collaboration, Holden chose 10 well known photographers to use Impossible film to shoot and capture their vision of an independent lifestyle through analog instant photography. The photos will be traveling in an international exhibition throughout Impossible galleries worldwide as well as other prestigious spaces to be announced later this year. Selected images will then be used to create a limited edition Holden x Impossible tee shirt collection, available at Holdenouterwear.com, selected boutiques worldwide, and all Holden x Impossible exhibitions.

Page 1/3Meet the Photographers:

Page 2/3

Allessandro Simonetti moved in NYC in 2006. He’s part of the first generation of Italian photographers sensitive to documenting the HC Punk, Hip Hop and Italian skate scene in the early 90′s. He currently lives in NYC.

Andy Wright mostly shoots in or around the snow. Frozen moments are his life. Crappy puns are also his life, but they don’t pay as well. Andy lives in Portland, Oregon.

Angela Boatwright has worked her way into major campaign ads for Roxy, Converse and Urban Outfitters among others. Her profound passion for up-and- coming artists–backed by years of experience as a creative director and photo editor–result in her producing countless magazine features, special projects and art shows.

Brandon Long is a man of few words. But the most important words he does know are as follows: The Only Magic Left is Art and nothing on Earth can hold it a prisoner.

Bryce Kanights is a native San Franciscan that picked up his first camera as a teenage skater in the mid 70s and later emerged as one of the bay’s first pro skaters. His dedication to skateboarding and his photography has profoundly helped to shape its culture and progression over the past three decades.

Jimmy Fontaine got his start shooting friends in the skate, snowboard and punk scenes in Southern California. He relocated to New York in 2005 where he has since focused on fashion and music/celebrity portraiture.

Kassia Meador started traveling the world searching for all the raddest waves in the grooviest places…Traveling brought her to taking photos and she loves being on the road keeping all her memories imprinted forever on film!

Kevin Zacher received a degree in Photojournalism from Northern Arizona University, but actually spent more time snowboarding and shooting his friends snowboarding than studying. He captures the sport’s character and essence like no one else, believing in hard work, collaboration and positive energy.

Vincent Skoglund was one of the most published snowboard photographers in the world in the 90s who now loves to photograph trash and nature. He is an avid photography collector, chess player and climber.

YONE is featured as the only artist who uses Checki, a small Polaroid style camera as his main piece of equipment. In 2008, Yone expanded his work into the realm of contemporary arts with an invitation to exhibit at the prestigious Barry Friedman Gallery in Chelsea New York.

HOLDEN x IMPOSSIBLE present TIMELESS IN AN INSTANT An Analog Instant Online Competition March 8, 2012 – May 25, 2012

About Holden Outerwear

Holden Outerwear is the modern, independent outerwear brand. Timeless quality, market- leading style, innovative ideas, eco-friendlier options and an openness to being yourself are the principles that set Holden apart. Based in Portland, OR and founded by renowned professional snowboarder Mikey LeBlanc and designer Scott Zergebel, Holden grew out of a desire to bring street fashion to the mountain. Holden fills the void in the market for progressive aesthetics and companies with a conscience. 2012 marks the 10-year anniversary of Holden as a widely recognized leader in style trends, fabric and technical innovations,

and environmentally committed outerwear. From inception, Holden has sought a singular goal: creating products that make people happier and healthier in the pursuit of a life well led. More information on Holden can be found at holdenouterwear.com.

About The Impossible Project

The Impossible Project has been developing and manufacturing new instant film for vintage Polaroid cameras at the former Polaroid production plant in Enschede, The Netherlands since 2008. Impossible films push analog instant photography beyond all traditional limits and offer a broad range of new possibilities, characteristics and results. Impossible prevents millions of perfectly functioning Polaroid cameras from becoming obsolete, changes the world of photography and keeps variety, tangibility and analog creativity and possibilities alive. More information on Impossible can be found at the-impossible-project.com.

About VICE

VICE’s was launched in 1994 as a punk zine and has since expanded into a leading global youth media company with bureaus in over 30 countries. VICE operates the world’s premier original online video destination, VICE.COM, an international network of digital channels, a television production studio, a record label, an in-house creative services agency and a book- publishing division. VICE’s digital channels include The Creators Project, dedicated to the arts and creativity, Motherboard, covering cultural happenings in technology, and Noisey, a music discovery channel. To date, VICE boasts over 60 established online shows that cover everything from current events to sex to investigative reporting to music to kittens. More information on VICE can be found at www.vice.com