Grenade Invades Winter X Games Thirteen as Official Glove Sponsor
bengal
- January 15 2009
- 1,894 views
- 12 comments
Grenade Invades Winter X Games Thirteen as Official Glove Sponsor
Portland, Oregon – January 9, 2009 –Grenade Gloves continues its campaign to take over the action sports industry with another strong alliance. Grenade is the official glove partner for the Winter X Games Thirteen, January 22-25, 2009 at Buttermilk Mountain in Aspen, Colorado. The event is expected to draw more than 76,000 fans, athletes and action sports exhibitors.
“This partnership with the Winter X Games is another big score for Grenade,” says Joseph Condorelli, Grenade CEO. “We are going to keep going after these premier events because we are committed to supporting the lifestyle and events that are important to our customers.”
As a partner in Winter X 13, Grenade is getting maximum exposure. Specially designed, limited edition DK Pro X Games CC935 gloves will be featured in pre-event marketing at regional events, in gift bags given away to promote the event, Athlete Gift bags, and PR for Event Media. Gloves will also go to key on site staff and tastemakers, and will be part of giveaways at the event as well as internal product seeding. Included in the deal, Grenade and its products and athletes get promotion through the X Games Website, ESPN Action Ski and Snowboard Blog, Facebook and MySpace groups and profiles devoted to the X Games, plus various action sports blogs.
Grenade has also staked its claim on a prime piece of real estate in the X-Fest, smack in the middle of the big players like Nike and Burton. The Grenade booth will be ground zero for Grenerds, with free Grenade Army registration throughout the games. Thousands of recruits have packed the booth at other winter events for this opportunity, so they are expecting huge crowds at Winter X Games Thirteen. There will be tons of prize giveaways plus the Grenade Pro Team will be there signing autographs and meeting fans, including Danny Kass, Scotty Lago, Hana Beaman, Louie Vito, and recent Winter Dew Tour Champ Jamie Anderson.
Live coverage of the Winter X Games Thirteen will air on ESPN and ABC. The WX13 TV Schedule can be found here.
Founded by two-time Olympic silver medalist Danny Kass, Grenade engineers action sports clothing and accessories. Headquartered in Portland, Oregon, Grenade has expanded its signature glove line to become a world player in action sports gear. From snowboarding to skateboarding, motocross to super cross, the iconic Grenade logo is found on top athletes in nearly every action sport. Grenade combines industry expertise and passion for adventure to create cutting-edge designs that dominate.
www.grenadegloves.com
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January 15th, 2009 at 1:59 pm
i’ve been supporting grenade since they first came out and no one knew about them yet….and thats not gonna change because they are simply sponsoring the x-games and have become almost a household name
fuck haters those are the kids that jumped on the bandwagon in 2004 anyway
January 15th, 2009 at 6:50 pm
ill agree with you..their shit was terrible back in the day though. i coped some free ones for awhile so couldnt hate.
January 15th, 2009 at 7:44 pm
worst quality gloves. I bought two pairs, both linings pulled out, grips rubbed off and stitching came loose. Holes grew in the fingers and the lining came out looking like a trash bag. Can’t knock their marketing though, definately have done a good job growing their customer base.
January 16th, 2009 at 10:17 am
I have a couple pairs of grenade mitts/gloves. them bitches work fine. i ride around 80 days a year and dem bitches lasted me two seasons. Can’t expect more than that. Stop dragging your hands and your gloves might last longer. Don’t hate because Grenade is HUGE now.
January 18th, 2009 at 10:03 pm
we probably just ride harder then you do.
January 19th, 2009 at 10:58 am
Spending money on sponsoring events while you can’t even pay your PO’s to your factories, pay your reps, pay off the lawsuits or settle up Danny’s personal debt.
Nail in the coffin.
January 19th, 2009 at 6:30 pm
As far as I am concerned there are two versions of grenade gloves, the original which listed Patrick Swayze as a team rider, produced low bubget high entertainment movies, made shitty gloves and didnt care, and when the sponsored a young Australian named Luke Trembath for his snowboarding. Back in the day you saw some one wearing grenades and you knew they were down. The Grenade v2.0 now includes sponsoring ultimate fighters, making subpar movies with huge budgets, sponsoring the x-games, and Still making shitty gloves!
January 20th, 2009 at 6:53 am
Grenades ideas are cool and all their gloves look ill but they are just the worst quality, the gloves are held together with hopes and dreams.
January 20th, 2009 at 10:45 am
there good gloves
if you don’t suck
January 27th, 2009 at 7:06 pm
As a former employee, your ass got fired! Nice work, dipshit! Dont worry I bet you can find a worthwhile temp agency….
February 4th, 2009 at 4:36 pm
Yup. And it was the best thing that’s ever happened to me. Good luck with the shoes and the MMA gear that will never leave the rack, Brian and Joe. See ya at Target and KMart!!!
March 5th, 2009 at 12:11 am
Quality issues aside, grenade has completly turned into what they stood against , sponsoring MMA when they fired all thier team and jipped friends over pennies?, hiring a new sales force of skiers?,not being true to what got them there!
The core knows whats up… not grenade!