Grenade Invades Winter X Games Thirteen as Official Glove Sponsor
Portland, Oregon – January 9, 2009 –Grenade Gloves continues its campaign to take over the action sports industry with another strong alliance. Grenade is the official glove partner for the Winter X Games Thirteen, January 22-25, 2009 at Buttermilk Mountain in Aspen, Colorado. The event is expected to draw more than 76,000 fans, athletes and action sports exhibitors.
“This partnership with the Winter X Games is another big score for Grenade,” says Joseph Condorelli, Grenade CEO. “We are going to keep going after these premier events because we are committed to supporting the lifestyle and events that are important to our customers.”
As a partner in Winter X 13, Grenade is getting maximum exposure. Specially designed, limited edition DK Pro X Games CC935 gloves will be featured in pre-event marketing at regional events, in gift bags given away to promote the event, Athlete Gift bags, and PR for Event Media. Gloves will also go to key on site staff and tastemakers, and will be part of giveaways at the event as well as internal product seeding. Included in the deal, Grenade and its products and athletes get promotion through the X Games Website, ESPN Action Ski and Snowboard Blog, Facebook and MySpace groups and profiles devoted to the X Games, plus various action sports blogs.
Grenade has also staked its claim on a prime piece of real estate in the X-Fest, smack in the middle of the big players like Nike and Burton. The Grenade booth will be ground zero for Grenerds, with free Grenade Army registration throughout the games. Thousands of recruits have packed the booth at other winter events for this opportunity, so they are expecting huge crowds at Winter X Games Thirteen. There will be tons of prize giveaways plus the Grenade Pro Team will be there signing autographs and meeting fans, including Danny Kass, Scotty Lago, Hana Beaman, Louie Vito, and recent Winter Dew Tour Champ Jamie Anderson.
Live coverage of the Winter X Games Thirteen will air on ESPN and ABC. The WX13 TV Schedule can be found here.
Founded by two-time Olympic silver medalist Danny Kass, Grenade engineers action sports clothing and accessories. Headquartered in Portland, Oregon, Grenade has expanded its signature glove line to become a world player in action sports gear. From snowboarding to skateboarding, motocross to super cross, the iconic Grenade logo is found on top athletes in nearly every action sport. Grenade combines industry expertise and passion for adventure to create cutting-edge designs that dominate.