Burlington, VT (January 31, 2008) — Burton Snowboards is pleased to announce GO SNOWBOARDING, a collaborative effort with select North American partner resorts designed to introduce people to snowboarding. With the purchase of select Burton snowboards, consumers can go online (burton.com/gosnowboarding) to obtain a free lesson and lift ticket package. The lesson and lift ticket package is transferable to family or friends if the consumer desires.
Burton has always recognized the importance of getting new people into the sport and ensuring their first experience is a good one. In 1998, Burton Snowboards created Learn To Ride (LTR) products and programs becoming the only snowboard company in the industry to focus on beginner-specific equipment and instruction methods. The LTR program was developed in conjunction with resorts and instruction organizations around the world.
“Since Burton was founded, we have been very passionate about growing the sport of snowboarding and making the fun of riding accessible to as many people as possible, said Chuck Mason, Vice President of Sales. “Now, with GO SNOWBOARDING, we have teamed up with some of our strongest LTR resorts, and together we hope to encourage more people to get out there and learn to ride.
GO SNOWBOARDING lesson and lift ticket packages will be redeemable at the following resorts:
Bear Creek Mountain Resort — Macungie, PA
Blue Mountain Resort — Collingwood, ON
Canada Olympic Park — Calgary, AB
Copper Mountain Resort — Copper Mountain, CO
Elm Creek Winter Recreation Area — Maple Grove, MN
Northstar-at-Tahoe Resort — Truckee, CA
Stowe Mountain Resort — Stowe, VT
Stratton Mountain Resort — Stratton, VT
The Canyons Resort — Park City, UT
Timberline Lodge — Timberline, OR
Waterville Valley Resort — Waterville Valley, NH
GO SNOWBOARDING lesson and lift ticket packages will be available with the purchase of the following 2009 Burton snowboards — Blunt, Stigma, Canyon, Secret, Indie, Clash, Bullet, Verdict, Feather, Operator Smalls, Custom Smalls, Feelgood Smalls, Dom Grom, Chopper and Chicklet.
Snowboards featuring GO SNOWBOARDING packages will be available at North American Burton retailers in August of 2008.