Volcom is proud to announce that Gigi Rüf will be rocking Volcom outerwear
and riding Volcom snowboards for the 2008/2009 season and beyond.
Gigi has been a part of the Volcom family for more than 15 years. The young
Austrian made his first trip to Volcom when he was just 12 years old. At
that time Volcom Art Director, Ethan Anderson sent Gigi home with a hand
made Volcom card. In the card EA wrote “Christian aka Gigi- Thank you for
coming to America and hanging out. You rule. You are the future keep it up.
Ethan”. The future is now.
Gigi is on top of the snowboarding world. At the end of this past season he
ranked in the top 10 of Transworld Business’ Exposure Meter and was also in
the top 10 in Snowboarders Rider of the Year issue. To see Gigi in motion
check any one of his multiple video parts including the opener of Absinthe’s
latest release “Ready” and Pirate Movie Productions “Overseas”. The loop jib
is a must see.
There have been few riders over the years whose riding style, technical
ability, fluidity and creativity come together as perfection. Gigi is one of
those few, watching him ride is always exciting and inspiring as he opens up
new lines with an uncanny mountain sense. It must be instinct, considering
his roots run deep in the heart of the Alps.
“Gigi has a timeless style, creative mind, and unbelievable personality. We
are really excited to see what the future holds.” –Billy Anderson, Volcom
Snow Brand Manager
“Gigi has been a part of the Volcom family since the beginning and I’m
really stoked to see him now 100% Volcom Snowboarding. This is a major plus
for the company and very motivating as we plan for the future. Yea Gigi!”
–Richard Woolcott, Volcom CEO