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Since following up a last-minute charge into second in the closing round of last season’s Exposure-Meter race by catapulting into first to start this season, Gigi Rüf has been the man to beat. As the shred media cranked out the print porn this year, Pat Moore and Annie Boulanger both claimed pole position and vied to take Rüf down, but another late sprint in the final two months helped him crack the 30,000-point barrier and earn the ’09/10 crown.
Read the full story and check out the Top Five Overall on TransWorld Business.