LABOR DAY SIGNALS TENT SALE AND END OF SKI AND SNOWBOARD SEASON PASS SUMMER PRICING AT HEAVENLY

$359 Summer Price ($140 Off Retail) Available through September 6, 2010
Those Who Purchase a Season Pass at Heavenly’s Tent Sale Receive a $25 Voucher for Immediate Savings on In-Stock Gear

Heavenly Pass is enabled with EpicMix, a Groundbreaking Application that will Allow Guests to Effortlessly Utilize Technology to Capture Their Ski and Ride Experience and Share it with Friends and Family

Heavenly Mountain Resort, Calif./Nev. – August 31, 2010 – Labor Day, September 6, 2010, will be the last day to purchase or renew Lake Tahoe’s best skiing and snowboarding pass product, the 2010-11 Heavenly Pass. At the summer rate of just $359, access to Lake Tahoe’s biggest mountain, highest elevation, longest vertical drop, most breath-taking scenery, largest snowmaking and grooming operation, finest tree skiing, and only place-based social network is now available at a $140 savings off the $499 retail price. Teen, child and senior pass pricing is also available.

Heavenly Mountain Resort (www.skiheavenly.com) is celebrating Labor Day by offering an extra incentive to prospective pass buyers. Those who purchase a Heavenly pass at the 24th Annual Heavenly Sports Tent Sale at Heavenly’s California Lodge, where overstock of hard and soft goods will be available for as much as 70 percent off, will receive a $25 voucher to be used with any purchase of $250 or more. The voucher is only valid the day the pass is purchased and may not be combined with any other offer. The hours for the tent sale are Saturday, September 4, 9 a.m. to 6 p.m.; Sunday, September 5, 10 a.m. to 5 p.m.; and Monday, September 6, 10 a.m. to 2 p.m.

“With only 80 days remaining until we open, Labor Day is the perfect time to get everything you need for the upcoming ski and snowboard season. At $359, the Heavenly Pass is a virtual steal for Lake Tahoe’s premier destination resort,” said John Wagnon, Heavenly vice president of Marketing and Sales. “And the added functionality of EpicMix combines the magic of skiing and riding with the latest social media technology to provide an experience you won’t get from any other season pass.”

EpicMix (www.EpicMix.com) is a digital application that guests can access online, at their computer or via a free mobile application that can be downloaded for the iPhone, Android or other smart phone. EpicMix automatically captures the activity of guests throughout each of its resorts, by leveraging Vail Resorts’ state-of-the-art radio frequency (RF) scanners that are being installed at each of Heavenly’s chairlifts. An RF-enabled chip embedded in the Heavenly Pass will automatically track guests’ lift rides, calculating vertical feet skied and days on the mountain and will recognize special achievements and accomplishments by granting guests commemorative, collectible digital pins. Epic Mix will have hundreds of available digital pins for a multitude of unique experiences available at each resort.

EpicMix will allow guests to share their statistics and accomplishments through updates on Twitter and Facebook and guests can create special EpicMix leader boards with their Facebook friends. The EpicMix mobile application will alert guests when any of their Facebook friends are skiing and where they are on the mountain. The application will also allow guests to send messages to their private groups of Facebook friends on the mountain. The mobile application will also provide trail and grooming information, snow and weather reports, as well as resort news and traffic updates. EpicMix will also have a special website for kids under the age of 14, which will allow them to connect with their parents’ accounts, but will have content designed specifically for them and unique pins only kids can earn. The kids’ site also will have special privacy restrictions. Parents will also be able to use EpicMix to track the lift rides of their kids in real time.

New passes can also be purchased or renewed online at www.skiheavenly.com or in-person seven days a week from 10 a.m. to 4 p.m., at the Heavenly season pass office located at the Gondola. Those purchasing a Heavenly pass also receive unlimited half-price tickets at any of Vail’s Colorado resorts including Vail, Beaver Creek, Breckenridge and Keystone.

About Heavenly
Heavenly Mountain Resort is a world-class destination offering guests a one-of-a-kind combination of scenic beauty and exhilarating on-snow experience. Heavenly is a subsidiary of Vail Resorts, Inc., the leading mountain resort operator in the United States. In addition to Heavenly, Vail Resorts, Inc. owns and operates the Colorado mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company’s subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

For more information on Heavenly Mountain Resort, please visit www.skiheavenly.com or call 1-800-HEAVENLY.