Irvine, California—Forum Snowboards and Special Blend today announced an exclusive partnership with urban-influenced lifestyle brand, L-R-G Clothing. This unique collaboration will yield a refined collection of limited-edition products for the 2006 season including a co-branded Forum/L-R-G snowboard and co-branded Special Blend/L-R-G outerwear.
“Forum and Special Blend continually bring fresh ideas to the snowboarding world, and many of their team riders also embrace the hip-hop lifestyle our brand is rooted in, said L-R-G Marketing Director Albert Rosario. “The resulting pieces from this collaborative effort show that both Forum and Special Blend follow the same set of high standards for design and production that L-R-G does. This project is a perfect fit for L-R-G, and we are really excited with how the products turned out.
Built around the chassis of Forum’s highly-popular Destroyer freestyle board, only 150 of the Forum/L-R-G Destroyer 156 models will be available next season. This limited edition board showcases Forum’s premium craftsmanship combined with L-R-G’s distinctive graphic approach. The design features the signature L-R-G Rasta color scheme with a faux diamond inlay embedded in the top-sheet of the board.
On the outerwear tip, Special Blend and L-R-G worked hand-in-hand to produce the co-branded Packer Jacket and Toofer Pant. Both styles employ Special Blend’s Freedom Fit, and also a removable liner that doubles as a track jacket or track pant. The all-over pattern on the jacket, pant, and liners is an exclusive Special Blend/L-R-G snow camo print. It mirrors design elements from the co-branded Forum/L-R-G snowboard to create a complete head-to-toe package. Only 1,000 pieces of outerwear will be available worldwide in Fall 2006.
“This is the first time Forum and Special Blend have partnered up with a lifestyle brand to offer co-branded products, said Forum/Special Blend Softgoods Category Manager Robert Meyers. “This partnership is extremely beneficial to all three brands. It enables us to gain access to new customers who might not necessarily be in our regular market. L-R-G’s urban consumer can take a closer look at snowboarding and vice-versa. It is definitely a win-win situation for all involved.
To find out more, please log on to www.forum-snowboards.com and www.special-blend.com.