Flow, the San Francisco based manufacturer/distributor of snowboards, bindings, and boots, announced the launch of it’s new and revised website, www.flow.com. The new site has a modern, edgy look that fits well with Flow’s 04/05 ad campaign; both signs that they are pushing their way up to become major players in the snow industry.

The team section of the website has been updated and expanded. It’s complete with team bios, streaming video clips, lifestyle shots, and interesting comments from each rider. Also in each rider’s section, there are links to more photos and videos. If you’ve ever wondered about the Flow team, and what they’re like off the slopes, you’ve got to check this section out. You can also download killer wallpaper, screen savers, and images.

The cream of the crop with the new website is the product section. The entire 04/05 product line is up and easily accessible. Here’s where the animation starts- Not only are the intros to each product section fully animated, when you roll over any of the bindings, boots, or boards, the gauges on the screen change to the appropriate skill level, riding style, and cost. There’s also a search tool to help you find which product you should be looking at according to your skill level, riding style, and price.

Another cool feature in the products section is the Demo/Test center tool. If you’re among those who haven’t tried Flow, but want to- this is the tool for you. It’s a comprehensive list of all the locations and dates for demos, everywhere that you’ll be able to find Flow this season!

So check out flow.com, it has something for everyone. While you’re there, sign up for the Flow newsletter where you can receive all the Flow news you can handle!

Flow has been producing innovative snowboard products since 1995. As the originator of the reclining high-back binding, Flow introduced to the world a new wave of binding technology. Viewed as revolutionary, competitors have tried to imitate the reclining high-back, although none have seen the same success. Over the past nine years, Flow has become known for ease of use, comfort, and advanced control gained when using their bindings