SAN FRANCISCO (October 29, 2007) — Esurance ICER AIR announces previously unreleased details regarding the groundbreaking action sports, music and lifestyle event that will take place at renowned AT&T Park, a major San Francisco landmark and home to the San Francisco Giants.

Considered by many to be among the best snowboarders in the world, Travis Rice has just announced his participation in Esurance ICER AIR, giving him a chance to defend his 2006 title.  Rice is known for his big airs and mastery of difficult tricks, including the first-ever double back flip to fakie at the Red Bull Gap Session 2006. 

Additionally, the newly designed ski and snowboard jump, created by David Ny of Scandinavian Shapers and designed in conjunction with world-class skier and Esurance ICER AIR competitor Jon Olssen, will be the biggest stadium jump ever created. Ny and his team have designed snowboarding and skiing venues around the globe, including the Winter Olympic Games in Torino and are considered the most experienced scaffold jump designers in the world.  Esurance ICER AIR jump construction begins today and will continue throughout the week. 

Of particular note will be the judging panel for the event.  For the first time ever, judges from the United States Ski Association (USSA) and Fédération Internationale de Ski (FIS) will come together with the core freeskiing community in an effort to create a consistent judging platform across all ski disciplines.  This unprecedented move is perhaps the first step in many paving the way for freeskiing to someday be an Olympic sport. 

At this year’s event, skiers and snowboarders will not be the only athletes throwing big air.  In addition to the renowned ski and snowboard big air competition, there will be a skate and BMX vert competition, and X Games and Dew Tour FMX athletes will ramp backflips, spidermans and lazyboys during a freestyle motocross session.  Just announced FMX athletes include Kenny Bell, Derek Garland and Johnny Ebinal.  

To kick-off the Esurance ICER AIR live music performances, the Dirty Heads, a lifestyle roots band out of Huntington Beach, Calif., will take to the stage for a live performance on Friday night at 8 p.m. at the ICER Village. The Dirty Heads have been described as a blend of Jack Johnson meets Beastie Boys with a splash of Sublime. They recently toured with 311 and Matisyahu and have also been featured in the blockbuster movie Surfs Up and the CBS show Shark.  As previously announced, Mos Def and Talib Kweli will take to the main stage Saturday night to close out the event. 

Among the many new features of Esurance ICER AIR is the introduction of a second venue, the Village.  Located adjacent to AT&T Park on the opposite side of McCovey Cove, the Village will be home to freestyle motocross, a skate/BMX park, wakeboarding, 60 vendors and exhibitors, a giant ski sale, a music stage and beer garden. 

Esurance ICER AIR gained notoriety in 2005 by laying down 16,000 cubic feet of snow on one of San Francisco’s steepest streets and hosting a big air ski and snowboard competition.  A year later, Esurance ICER AIR became the first and only stadium event in the United States.  Now in its 3rd year, Esurance ICER AIR will feature a 2-day multi-sport event on November 2-3, 2007.   

Event Information
For information on special events please visit the Esurance ICER AIR web site at http://www.icerair.com/2007/event_sched.html  

Sponsors
Esurance ICER AIR sponsors include:  Esurance, Crocs, Toyota, PlayStation, Whistler Blackcomb, Head Skis, Freeskier, Transworld Snowboarding, Spin, Outside, and Skull Candy.  The charity partner for Esurance ICER AIR is R.O.C.K. (Real Options for City Kids). 

Tickets
Friday tickets for the Village are $10, Saturday tickets for the stadium and the Village are $24, and Friday/Saturday combo tickets are $30 (include admission to both venues).  Saturday and two-day tickets include a lift ticket to aa major Lake Tahoe resort, a one-year subscription to Spin, Outside, Freeskier and Transworld Snowboarding magazines, as well as additional giveaways.  Tickets can be purchased at www.icerair.com. 

About ICER AIR
The idea of skiing San Francisco became a reality two years ago.  On September 29, 2005, 15,000 people watched history being made as ICER AIR took to Fillmore Street for the first-ever urban big air ski and snowboard competition.  Realizing the potential for this type of event and always wanting to push the limits of creativity, ICER AIR founder Glen Griffin moved the jump to a larger venue, AT&T Park, and on November 4, 2006 turned Esurance ICER AIR into an action sports, music, and lifestyle experience.  The one-day event featured BMX, skate, and wakeboard performances and competitions, with the spotlight on the first big-air stadium ski and snowboard competition in the United States.  The world’s most talented skiers and snowboarders launched themselves off a jump over 100 feet high and 350 long as 28,000 spectators looked on in awe.  Continuing the mission of bringing the mountains to the city, Esurance ICER AIR 2007, to be held November 2-3, has evolved into a two-day, multi-venue series of events, action sports, concerts, and parties.  ICER AIR intends to grow into other cities and will announce its future plans soon.  www.icerair.com