ESPN is proud to announce that the X Games and Winter X Games will feature equal prize money for both men and women in 2009. ESPN has been a leader in promoting and programming women’s athletics, and this recent action sports prize purse increase is the latest example. This past summer saw the X Games feature women’s motocross for the first time, and the upcoming Winter X Games will feature a host of female Olympic medalists from several different countries. Starting with Winter X Games 13 in January, 2009, men and women athletes at all X Games events will compete for equal cash awards.