ENDEAVOR SNOWBOARDS WINS ISPO GOLD AWARD FOR SEAMLESS SIDEWALL TECHNOLOGY
Endeavor's Canadian Snowboard Lab Pioneers Radical New Technology
VANCOUVER, BC January 24, 2014 – Endeavor Snowboards' new performance innovation Seamless Sidewall Technology has been awarded the Gold ISPO Award in the Action Segment for Materials and Construction. ISPO honors the most exceptional sporting goods with the ISPO Award, the quality seal of the sports industry.
Developed in Vancouver at Endeavor's snowboard lab, Seamless Sidewall Technology utilizes an elastomer material to surround the perimeter of the snowboard, creating a seamlessly fused sidewall. The result is a high performance snowboard that is extremely durable.
"Unlike many technological advances, Endeavor's Seamless Sidewall Technology remains relatively well hidden from sight. But just because you can't see it, doesn't make it any less radical or game changing" commented ISPO Jury member Jeremy Sladen, Snowboard Operations Manager of The Snowboard Asylum. "This advanced construction technique replaces the standard multi-part sidewall with a seamless sidewall along the whole outside edge of the board; this not only increases durability but also helps to create a better riding snowboard. The fact that this innovation came not from one of snowboarding's big players, but from one of the smaller and less well-known brands, proves that there is still innovation and progression going on out there; it just takes someone with a fresh concept to challenge what we have taken for the status quo."
“We have changed the game completely with this innovation” says Endeavor co-founder Max Jenke. “The new Endeavor boards ride noticeably smoother than traditional constructions and they are extremely durable. We are very excited to launch this technology into every model for the 2014/15 season collection and are pleased that ISPO recognized this innovation.”
ISPO is the largest and most recognized action sports and outdoor trade show in the world. The ISPO jury, consisting of independent sports business professionals, evaluated 418 entries following clearly defined criteria. This premium selection serves as a reference for retailers when choosing their upcoming product range and to end-consumers it is seen as an important purchase argument.
Endeavor's Seamless Sidewall Technology will be on display at the ISPO Tradeshow Booth 317 and SIA trade Show Booth 365.
ABOUT ENDEAVOR SNOWBOARDS
Endeavor Snowboards is a Canadian snowboard company based in Vancouver, British Columbia. It was founded in 2002 by pro rider Max Jenke and Transworld Magazine staff photographer Scott Serfas with the mission of raising the standard of what snowboarding should be so that you can have that perfect eXperience. Canadian, pure and simple. Crafted for the eXperience. Always Endeavor.