EMERGEN-C TO HOOK UP ONE LUCKY WINNER WITH BURTON SNOWBOARDING ADVENTURE OF A LIFETIME
Enter To Win Prizes from Emergen-C® and Burton, Including a VIP Trip to The Burton US Open in Stratton, Vermont.

FOOTHILL RANCH, CA (January 2, 2009) – Alacer Corp., maker of the fizzy vitamin drink mix Emergen-C®, has announced year two of its partnership with Burton as the Official Health and Energy Drink Mix Sponsor of the 2009 Burton Super Demo Tour and Burton U.S. Open. This winter’s tour serves up mountains of free samples inside Emergen-C’s Get Shred Ready Igloo, tons of gear giveaways and the chance to win the snowboarding adventure of a lifetime—a trip to the Burton U.S. Open.

The Burton Super Demo Tour kicks off today at Copper Mountain, CO, followed by nine more snowy stops across the U.S. At each stop, guests will get to refuel on the natural health and energy boost* of Emergen-C in between taking runs on the latest Burton gear. Emergen-C’s Get Shred Ready Igloo will feature drink-mixing stations, free samples of the latest flavors, games and giveaways galore!

While hanging inside the Get Shred Ready Igloo, Emergen-C fans can enter to win the Emergen-C “Quest for the Ultimate Ride” Sweepstakes. One lucky winner and a friend will embark on an epic odyssey to the tour’s grand finale, the Burton U.S. Open, March 19 – 22 in Stratton, Vermont. Getting to the U.S. Open will be cake…scoring the Burton gear for two, $1,000 cash, and year’s supply of Emergen-C will be the adventure. A helicopter flight, GPS, personal Sherpa, plus VIP event and after-party access will all be part of the mission. Fame will follow as the winner’s exploits are set to broadcast live on www.go211.com.

Those who can’t get to the mountain are able to enter online at www.emergenc.com. Better yet, entrants are automatically eligible for weekly Emergen-C and Burton gear giveaways through March 30.

“It’s only natural that two brands with passionate, active fans come together to have fun on the mountain, and we’re thrilled to partner with Burton again this year,” said Monica Sikorski, Special Event & Promotions Manager for Alacer Corp. “We’re looking forward to offering big prizes, sampling fresh new flavors and getting riders ready to hit the hill all winter long.”

For pros and amateurs alike, Emergen-C helps riders charge long after the lifts close and stay healthier* so they never miss a snow day. Packed with natural flavors and essential vitamins and minerals, Emergen-C’s caffeine-free, zero-crash boost* proves that sometimes the healthiest choice packs the biggest punch.

“It’s great to once again have Emergen-C as a partner for 2009 Burton Super Demo Tour and Burton U.S. Open,” said Bryan Johnston, VP of Alliance Marketing and Global Media for Burton. “Emergen-C has become a great way for our riders and staff to stay healthy each and every day throughout the snowboard season as they circle the globe filming and competing.”

Visit Emergen-C’s Get Shred Ready Igloo at the following locations:

Jan. 2-4, 2009 Copper Mountain Resort – Copper, Colorado
Jan. 9-11, 2009 Northstar-at-Tahoe Resort – Truckee, California
Jan. 17-19, 2009 Bear Mountain Resort – Big Bear, California
Jan. 23-25, 2009 Keystone Mountain Resort – Keystone, Colorado
Jan. 30-Feb. 1, 2009 The Summit at Snoqualmie – Snoqualmie Pass, Washington
Feb. 6-8, 2009 Park City Mountain Resort – Park City, Utah
Feb. 20-22, 2009 Spirit Mountain – Duluth, Minnesota
Feb. 27-Mar. 1, 2009 Mountain Creek Resort – Vernon, New Jersey
Mar. 6-8, 2009 Stowe Mountain Resort – Stowe, Vermont.
Mar. 14-16, 2009 Waterville Valley Resort – Waterville Valley, New Hampshire
Mar. 16-22, 2009 Stratton Mountain Resort – Stratton, Vermont

emergenc.com
burton.com/demotour