Photo by Cole Barash

Gatorade Welcomes Ellery Hollingsworth to the Team

CHICAGO, January 5, 2009 — The Gatorade Company, a division of PepsiCo, announced today the addition of 17-year-old snowboarder Ellery Hollingsworth to their elite team roster. This is Hollingsworth’s first beverage sponsorship deal.

As a member of the US Snowboarding Team, Hollingsworth is a hopeful for the 2010 Winter Olympics, and is qualified to compete in the 2008/09 Junior World Championships, Winter X Games and Dew Tour Series.

“I’m really excited about joining the Gatorade team,” said Hollingsworth.  “This is going to be a really busy year with a lot of travel and competitions.  I want to ride as much as I can so I’m stoked to have the support I do from Gatorade because I really see them helping me a lot in maximizing my hydration and nutrition strategies so I can keep raising the bar in terms of my skills.”

A focus on fitness aids Hollingsworth’s success in the pipe, as do her multisport interests including surfing, skating, running and swimming.

In addition to working with action sports athletes like Hollingsworth, skateboarder Chaz Ortiz, and BMX rider Nigel Sylvester, Gatorade also has plans to support professional and amateur action sports events in 2009 and will do more with parks and in films as well.

“We’re excited to take our presence in action sports to the next level,” said Kenny Mitchell, action sports team manager with Gatorade.  “Many riders are using our products already because they know Gatorade is what you reach for when you want to stay hydrated and fueled so you can session longer. We think tapping into this interest is a very authentic move for us as a brand.”