San Clemente, California (November, 21, 2016) – Electric announces the launch of the Road Glacier, a gritty, multi-functional sunglass for road, beach and snow. A two-year collaborative process between Electric and Chris Christenson, the Road Glacier is one of the most technically innovative and design focused sunglasses ever offered by the brand.
“The Road Glacier is the most utilitarian sunglass for my lifestyle outside of the shaping bay, chasing California from the palm trees to the pine trees. I use the Road Glaciers everywhere from checking the surf, fishing for Tuna offshore, and riding moto up the 395, to exploring new terrain on my splitboard in the Sierras. Traveling for both my career and my passions, I wanted a sunglass that could perform in any situation with a unique design element not affected by passing trends. The results exceeded my expectations and the design is timeless.” – Chris Christenson
The uniqueness of the Road Glaciers gritty mod frame is matched only by the technical features that the sunglass offers. Built with interchangeable, perforated stainless steel, chrome finished eyecups and adjustable temples for the perfect custom fit; the Road Glacier is ready to hang on the beach, splitboard a glacier, or rip down the road in the saddle of a motorcycle. In addition, interchangeable glacier temple hooks and soft leather eyecups are available for purchase as a separate kit to keep the glare out while hiking and riding backcountry lines in the winter months.
“Working with Chris to fill his seemingly impossible brief was a rewarding process for the team at Electric. The thinking forced us in to doing things we weren’t sure we were capable of and we’ve grown through the project. The interchangeable temples are a real innovation for us and I look forward to seeing how some of this technology makes its way in to other frames we produce where performance is important. As with most of what we do, the Road Glacier is about style first, but packed with technical and performance features that are not easily rivaled…that feels like the sweet spot of the Electric brand.” – Eric Crane, Electric CEO and Creative Director.
About Chris Christenson
Chris Christenson, born and raised in California, has been perfecting his craft in the shaping bay for 22 years. 30 years in the water as a surfer and 19,000+ boards later, Chris is regarded as one of the top global surfboard shapers and credits his influencers as the greats of the past like Dick Brewer and Skip Frye. He also loves custom culture in the form of vintage motorcycles, deep-sea fishing, and a love for the mountains where he spends the bulk of his winters riding backcountry powder. Chris has recently moved in to designing snowboards as well, through his ongoing collaboration with Jones Snowboards.
Founded in 2000 by second generation eyewear category leaders, Electric is a participant owned, global, premium eyewear brand rooted in Southern California’s rich music, art, surfing, skateboarding, snowboarding, outdoor sport, and customization culture. Electric designs and markets an extensive line of award winning sunglasses made in Italy of the highest quality, designed and tested in California’s rich natural resourced landscapes. Snow goggles, watches, bags, apparel and accessories support eyewear throughout the globe. For more information on Electric please visit: electriccalifornia.com