Seattle, Washington, Febrary 10th 2005 — Drake Snowboard Bindings is proud to announce the debut of the first female Pro Model binding, the Priscilla Levac. The designers at Drake collaborated with Priscilla to create a binding that fuses simplistic functionality with luxurious aesthetics. This binding caters to Priscilla’s riding style and needs and pairs that with Drake’s durability and quality.
At the young age of 24, Priscilla Levac has been raising the bar in female riding for the past few years. Priscilla’s abilities and talent grow each year, from taking 1st in Slopestyle at the U.S. Open, and 1st at Queen of the Mountain competitions. Aside from competitions she’s getting both video and print exposure. From a part in Love/Hate (Kidsknow Productions) to a full interview in Transworld Magazine (Nov. 2004), and winning Snowboarder Magazine’s female “Rider of the Year- she’s been pretty damn busy. Regardless of the crazy media blitz and exposure, Priscilla’s riding style, passion, and great attitude keep her grounded, kickin’ butt, and one of the coolest girls in snowboarding.
If you add the talent and spice of this Canadian Bird to the principles of Drake bindings and what do you get? – One of the strongest, most durable, and best-looking female bindings ever available to the market. “I did not ever think this was going to happen, I hope girls like this binding as much as I do, this is one of the most exciting moments for me! exclaimed Priscilla.
Seattle based Northwave North America enters its tenth year of operations with continued industry leadership in raising standards and providing snowboarders with quality boots, bindings and accessories. Backed with progressive marketing and an “A List roster of team riders, Venue Snowboard Co., Northwave Snowboard Boots, Drake Snowboard Bindings, and Bakoda Design Logic have become the brands of choice for riders worldwide.