Colorado Ski Country USA Announces Gems Card Program

Register for a FREE Colorado Gems Card and enter to win prizes throughout the season.

DENVER, Colo. – August 26, 2002…Skiers and riders can now discover the unbeaten tracks of Colorado as Colorado Ski Country USA (CSCUSA) introduces the Colorado Gems Card. This FREE card gives cardholders a number of discounts at Colorado’s Gems resorts including Arapahoe Basin, Loveland, Monarch, Powderhorn, Ski Cooper, SolVista and Sunlight. Best of all, cardholders who visits all seven Gems resorts at least once during the 2002/2003 season will be eligible for a grand prize that includes a CSCUSA Gold Pass for the 2003-2004 season and two round trip United Airlines tickets.

Card holders will also have a chance to win many other prizes throughout the season including a supply of Pepsi products, two-night vacation package, Breeze Ski Rentals Season Pass, an après ski party, an equipment package from Colorado Ski & Golf and other cool gifts from the Gems areas. Special Appreciation Days are scheduled specifically for Gems Card holders. Any Gems Card member will receive additional discounts only available to them. All cardholders will be able to take advantage of the following benefits throughout the entire 2002/2003 season:

Arapahoe Basin, Loveland, Monarch, Ski Cooper, SolVista – Receive $10 off a daily adult lift ticket or $5 off the purchase of a daily child or senior’s ticket. Unlimited during the 2002/2003 season.

Powderhorn*, Sunlight – Receive $8 off a daily adult lift ticket or $5 off the purchase of a daily child or senior’s ticket. Unlimited during the 2002/2003 season. *Limited to three uses during the 2002-2003 season.

Member Only Discounts – Access incredible deals on meals, lodging, rentals and lessons via the Gems web site at www.colorasdoski.com/gems.

Any cardholder able to visit four of the Gems resorts during the season will receive a special prize and the first cardholder to visit all seven Gems will receive a Breeze Ski Rentals Season Pass, a $150 value in addition to being eligible for the grand prize package. The Breeze Season Pass allows you to rent any type of equipment during the entire season.

To register for the free Colorado Gems Card, skiers and riders should visit www.coloradoski.com/gems, send a 3×5 card including name, address, phone and e-mail address to 1507 Blake Street, Denver, CO 80202 or stop by Colorado Ski & Golf in Aurora over Labor Day Weekend. We’ll be there Saturday – Sunday, August 31-Sept. 2, from 10-5pm. To be eligible for the grand prize, cardholders must send the punched Gems Card to the address above no later than April 30, 2003. The drawing will take place on May 1, 2003.

COLORADO GEMS – Participating Resorts

ARAPAHOE BASIN 888-ARAPAHOE arapahoebasin.com

LOVELAND SKI AREA 800-225-LOVE skiloveland.com

MONARCH SKI & SNOWBOARD AREA 888-996-SNOW skimonarch.com

POWDERHORN RESORT 970-268-5700 powderhorn.com

SKI COOPER 719-486-2277 skicooper.com

SOLVISTA GOLF & SKI RANCH 866-SOLVISTA solvista.com

SUNLIGHT MOUNTAIN RESORT 800-445-7931 sunlightmtn.com

Colorado Ski Country USA is the non-profit trade association representingColorado’s 24 ski & snowboard resorts.