Denver, February 14, 2007—Detention Rail Championship Series finalists are preparing to take center stage to jam at Red Rocks. The final event in the Detention series, an after-school urban rail championship series for Colorado high school students, promoting healthy, active lifestyles, will be at Red Rocks Feb. 22 at 5 p.m.**
Sponsored by Own Your C* and Winter Park Ski Resort, the Detention Rail Championship series is designed to showcase talented skiers and snowboarders in front of their peers at local competition sites.
“Detention is a great event for local skiers and riders to compete on center stage in front of their peers, said Joe Conrad, Cactus Marketing Communications strategic director. “This innovative rail series is in step with the Own Your C brand and its mission to promote tobacco prevention and cessation among Colorado youth.
The Winter Park terrain park team, lead by renowned park designer Bob Holme, will bring truckloads of snow to Red Rocks where they’ll erect an urban rail yard. Event participants are competing to earn the coveted title of King or Queen of the Rails as well thousands of dollars in prizes and scholarships.
Presenting event sponsors are Own Your C and Winter Park Ski Resort. Other participating event sponsors include Never Summer Snowboards, Purl Wax, Burton, Satellite Board Shop, Wright Life, Life Water/Dasani and Wahoo’s Fish Tacos.
For more information and photos and video of previous events, visit www.detentionrails.com *Own Your C (www.ownyourc.com
*Own Your C (www.ownyourc.com