Last night, sick airness spread through the city of Denver where the global premiere of Burton’s new movie, Standing Sideways took place. The iconic Ogden Theatre was fully packed with over 1,500 snowboarders, shop staff, dealers and friends – all there to enjoy the very first screening of Burton’s latest snowboard film.
Burton team riders Jussi Oksanen, Mark Sollors, Keegan Valaika, Jeremy Jones, Ethan Deiss, Mikey Rencz, Kazuhiro Kokubo, Danny Davis, Jack Mitrani, Mark McMorris, Alex Andrews and Kevin Pearce were all on deck, rolling up in style accompanied by 13 sassy sick airness attendants. After their arrival, the entire team sat down for a serious signing, hooking up photos and autographs for all the attendees.
After that it was show time, and with Mother Nature delivering the first snow in Colorado that day the crowd was especially pumped to watch some great riding and Standing Sideways delivered. From Mark McMorris making snowboard history by landing the first Cab triple cork 12, to Jussi Oksanen crawling out from an avalanche, only to return to the very same spot a few days later to stomp a switch backside 9, the movie is definite entertainment from start to finish. Add in the insane soundtrack and plenty of ‘behind the scenes’ rider antics, and the whole vibe of fun and snowboarding is complete.
“I was stoked to be a part of the world premiere of Standing Sideways,” said Burton team rider Jussi Oksanen. “It has been a while since Burton has created a core movie, and it was great to see the amazing fan reaction to the hard work we put into it. It’s cool to see the variety of riders, styles and locations – there really is something for everyone in this film.”
After plenty of applause, the movie wrapped up and everyone headed over to Casselman’s Bar where a lineup of live bands performed, including EVS, Sammy T, Sunsquabi and Broken Tongues.
Following an awesome night in Denver, the Standing Sideways world tour now begins, with Burton riders hopping on a plane bound for Antwerp, Belgium to kick things off on Saturday, September 17. The movie tour will make its way around Europe, ending in Moscow on Friday, September 30th, and then it heads back to North America for more tour stops from October 5-15. Finally, the tour will wrap up in Japan in late October. A list of confirmed Standing Sideways tour stops is below and additional details about the tour can be found at www.burton.com/movie
Standing Sideways Tour Dates:
Saturday, Sept. 17 Antwerp (Belgium)
Monday, Sept. 19 Barcelona (Spain)
Tuesday, Sept. 20 Annecy (France)
Thursday, Sept. 22 Milan (Italy)
Friday, Sept. 23 Innsbruck (Austria)
Saturday, Sept. 24 Zürich (Switzerland)
Tuesday, Sept. 27 Prague (Czech Republic)
Wednesday, Sept. 28 Munich (Germany)
Thursday, Sept. 29 Warsaw (Poland)
Friday, Sept. 30 Moscow (Russia)
Wednesday, Oct. 5 Salt Lake City, UT
Thursday, Oct. 6 Newport, CA
Friday, Oct. 7 Seattle, WA
Saturday, Oct. 8 Vancouver, BC
Sunday, Oct. 10 Minneapolis, MN
Monday, Oct. 11 Montreal, QC
Wednesday, Oct. 12 Burlington, VT
Thursday, Oct. 13 New York, NY
Saturday, Oct. 15 Toronto, ON
Dates/locations coming soon to www.burton.com/movie
If you can’t make it to one of the tour stops above, be sure to pick up a copy of Standing Sideways at your local snowboard shop or download it on iTunes here: http://itunes.apple.com/us/movie/standing-sideways/id464236935
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com.