DEADLINE APPROACHES FOR DEAL OF THE DECADE
New Hampshire, November 1, 1999: Winter is on the horizon, and so is thelast chance to purchase a full season of skiing and riding at NewHampshire’s Loon Mountain, Cranmore Mountain Resort and Waterville ValleyResort for just $249 ($199 for kids ages 6-12). The three-resortinterchangeable Threedom Passes are nearly sold out and will go up again inprice when the Boston Snowsports Expo closes on November 21.
Anytime Threedom Passes (good every day, all season) are also available for$499 for adults and $349 for kids until the deadline.Resort officials are pleased with the positive response to the ThreedomPass. The pass has been on sale at all of Ski Market’s 19 Boston-areastores since mid-July. They credit their success to the pass meeting twodistinct needs for skiers and snowboarders: value and accessibility.
“The basic message we have been getting from our research is that ourguests think skiing is too expensive. So we put our money where our mouthis and the result has been positive all around,” said Dave Anderson,Director of Marketing at Loon Mountain.
Records indicate that 50 percent of the passes sold are Sunday-Friday,non-holiday passes currently priced at $249 for adults. “This shows thatpeople are willing to change their habits when they know they are getting agood value.” Anderson said.
New England area winter sports retailers have also benefited from thefirst-ever Threedom Pass. “Consumers are excited about skiing returning asa viable and affordable family sport,” said Ski Market’s Jim Isinberg.
Wayne Quiet from Ken Jones Ski Mart in Manchester, NH, agreed, saying,”Customers have come in looking for equipment, with a new sense, that theirdollar does go a long way, since the emergence of the pass.”
Pass prices through November 21, 1999 will be:Sunday-FridayNon-holidayAnytimeADULT (18 & over)$249$499TEEN (13-17)$249$399YOUTH (6-12)$199$349
Threedom passes will be sold throughout the Boston Snowsports Expo,(November 18-21, at the Bayside Expo Center). Threedom Passes are on salethrough the resorts individual websites (www.cranmore.com, www.loonmtn.com,www.waterville.com) and at all Ski Market and Underground Snowboard Shops.Or people can call Cranmore at 800-786-6754, Loon Mountain at 800-229-5666or Waterville Valley at 888-467-5498.
On the horizon will be a Web site dedicated to Threedom Passholders, withspecial lodging and retail packages, tips on equipment, a chat page andmore.
Loon, Cranmore and Waterville Valley are part of Booth Creek Resorts, Inc.Booth Creek owns and operates eight resorts across the United Statesincluding Northstar-at-Tahoe, Sierra-at-Tahoe and Bear Mountain inCalifornia; The Summit at Snoqualmie near Seattle, Wash.; and Grand TargheeResort in Wyoming. Booth Creek is the fourth largest ski resort operatorin the country.