DC TEAMS WITH FAMED FRENCH DESIGNER AGNÈS B. FOR A LIMITED EDITION DOUBLE LABEL™ PROJECT AND ART SHOW
FORWARD 3 TO BE HELD IN PARIS AND NEW YORK
January 30, 2009 – Vista, CA – DC is pleased to announce its partnership with legendary French designer agnès b. Together the two brands have created the latest footwear project for DC’s Double Label™ series and will collaborate on the FORWARD 3 art exhibit. Launching in Paris at the agnès b. shop March 5-18, 2009, the exhibit will then travel to New York for its U.S. premiere at the agnès b. Soho shop, March 31 –April 14, 2009.
The DC x agnès b. Double Label™ shoe was designed by the brands as a fusion of their two unique styles. Offered in three colorways of blue, sesame and black, the shoes feature agnès b.’s distinctive signature across the tongue. The premium leather shoe was developed from DC’s Dress Sneaker, a sophisticated sneaker silhouette that maintains distinct touches of DC’s skate heritage with details such as DC’s Pill Pattern™ outsole. Less than 1500 pairs of the shoes will be produced and will be available exclusively at agnès b. retail stores and select sneaker boutiques worldwide.
To celebrate the DC x agnès b. Double Label™ project, the two brands will present FORWARD 3, a graphic design exhibit. The original FORWARD show was developed two years ago from a partnership between DC and leading French art magazine REDUX as a showcase of select graphic artists’ personal works. DC had supported several REDUX art shows since 2005, including a special French artists’ sneaker customization exhibition held in Paris. The show and shoes will launch March 5, 2009, during Paris Fashion Week at the agnès b. Rue Du Jour historical shop before traveling to New York for the U.S. opening March 31st, 2009.
For FORWARD 3, French artists will showcase their personal works, along with custom works that showcase their interpretation of “I Love New York.” Artists for FORWARD 3 include, 123 Klan, Guillaume Abdi, Aurèle, Dada, Delarocca, Dirtlab, Dyane de Sérigny, Erwan & Sophie, Jerk4, Jérôme Molar, Stéphane Kiehl, Koa, Koralie, Luis, Mega, Jean Nipon, Osmoze, Pierre La Police, Prunelle, Spoe, Tabas, Nicolas Thomas, Rachel Cazadamont@H5, Sophie Toporkoff, Supakitch, Amandine Urruty, and Greg Vezon.
The 2009 FORWARD 3 show is proud to welcome agnès b. as a collaborator on the exhibit. As one of the world’s leading influencers of contemporary art for more than 30 years, agnès b. has supported hundreds of young graffiti artists (such as Futura, JonOne, Aurèle), illustrators (Erwan & Sophie, Pierre La Police, Abdelkader Benchamma), books (Talking with Almodovar), artists, musicians (Interpol) and moviemakers (Harmony Korine).
The Double Label™ Project series began in 2001 as part of DC’s Special Project category. Developed as a means for DC to team with many of the notable creative influences that surrounded the skateboarding culture, the projects have resulted in unique opportunities for brand expression and development.
The shoe will be available worldwide beginning March 5, 2009. The FORWARD 3 exhibit will be held at the agnès b. shop at 3-6 Rue du Jour in Paris March 5-18, 2009 and in New York at 103 Greene Street, beginning March 31- April 14, 2009.