Stockholm, SE -WeSC is proud to announce that what once was a mutual and distant admiration, has been made a formal affair, with the one and only Darrell Mathes welcomed as WeSC’s latest Weactivist! Chosen to represent WeSC and their Street Fashion program, Mathes will act as an informal ambassador for the brand flying the flag of WeSC near and far! Yeah!

“Now that I’m officially a Weactivist, all I can say that I’m very happy to be onboard. I’m definitely stoked to be with a company that understands street fashion in a way that reflects my identity and style of living,” says Darrell, who was invited to join the Superlative Conspiracy by fellow Weactivist and snowboarder, Jussi Oksanen, who ads, “If there was ever a “right guy” to ride for WeSC, it’s Darrell. It’s great to have him as a part of the WeSC family!

Darrell Mathes burst on to the snowboard scene in 2004 filming with Kids Know Productions’ Love/Hate, resulting in the coveted opening segment. The next year Darrell was invited to film for Mack Dawg Productions’ 2006/07 feature, Follow Me Around and again for 2007/08′s, Picture This. Currently Darrell is once again out shredding the world together with the MDP crew for a 3rd full-length feature.

“When Darrell showed interest in our brand, it was an easy call to make and we are very happy to ‘Activate’ him,” say’s WeSC CEO and co-founder Greger Hagelin. “The Weactivists are the soul of our brand and to have Darrell as a part of the Superlative Conspiracy is a great bonus. His character will be a fantastic addition and will strengthen out connection to snowboarding, which it’s a big part of our background and story”.

For more information regarding WeSC, or for press and media inquiries, please contact Jessie Cohen: Jessie.cohen@wesc.com +213-489-9333; or evahelena PR: info@evahelenapr.se +46 08 678 72 27, in Sweden.

The name WeAretheSuperlativeConspiracy symbolizes what WeSC as a brand and company represents: a group, a family of good and competent people working toward the same ideal. WeSC began in late 1999, and today is available in more then 20 countries.

One of the most important components of the Superlative Conspiracy is the Weactivist: Someone that is extremely good at what they do, world famous or totally unknown. Actors Jason Lee and Peter Stormare, skateboarders Ray Barbee and Clint Peterson, DJ Stretch Armstrong, TV profile Ed Leigh, artist Sage Vaughn and snowboarders Jussi Oksanen, Andrew Hardingham, Stefan Karlsson and Tobias Karlsson are just a small selection of Weactivists that operates within the Superlative Conspiracy.