Come See What’s New at the 29th Annual Burton US Open

Burlington, VT (February 28, 2011) The Burton US Open Snowboarding Championships, held at Stratton Mountain Vermont every March, has been home to the best competitive riding for 29 consecutive years – longer than any other snowboard event in the world. And this year’s Open, taking place March 7-13, is shaping up to be all that and more. With nearly three decades of snowboard history and tradition to claim, the 2011 US Open will be the best ever, and this year it features a festival vibe that includes a weekend full of live music, parties, free giveaways, great food and good times…and of course the chance to see the best snowboarders in the world compete live.

Here’s a sneak peek of what’s new at the 2011 Burton US Open, presented by MINI.

New Dates & Competition Schedule
Traditionally held the third weekend of March, the US Open is one week earlier this year from March 7-13 at Stratton Mountain Resort in Vermont. Also new, semi-finals for both halfpipe and slopestyle will take place on different days than the finals, giving spectators another two days of killer competition to watch. Here’s a breakdown of the competition schedule:

Wednesday, March 9 – Slopestyle Semi-Finals
Thursday, March 10 – Halfpipe Semi-Finals
Friday, March 11 – Slopestyle Finals and Rail Jam Finals
Saturday, March 12 – Halfpipe Finals
Sunday, March 13 – Junior Jam

New Halfpipe, Slopestyle & Rail Jam Locations
The halfpipe and slopestyle have moved down the hill towards the sponsor village at the Sun Bowl base area of Stratton Mountain, making it easier than ever for fans to see their favorite riders throw it down live. The Friday night Rail Jam will be in the main base area of Stratton with some brand new features like a bridge and tunnel combo, double quarterpipes, an urban wallride and of course…rails.

New Bands
As if the riding won’t be entertaining enough, this year, the US Open will once again feature two free live concerts. On Friday after the Rail Jam, Flosstradamus will play a free show in the main base area of Stratton. Flosstradamus, the oft-mentioned Chicago DJ duo comprised of J2K (Josh Young) and Autobot (Curt Cameruci), has been dominating the party scene nationwide with their tag-team DJ sets (3 turntables, 2 mixers) for over 5 years. In addition, right after halfpipe finals on Saturday afternoon, Swedish New Wave band ‘The Sounds’ will play a free show at the Sun Bowl base area. With an avid following and three acclaimed records, ‘The Sounds’ are releasing a new album called ‘Something To Die For’.

New Sponsor Village and Festival Atmosphere
The sponsor village takes on a whole new look and layout to embrace a festival atmosphere. Sponsors and the general public alike are encouraged to partake in the scene with cultural food, interactive games and worldly-branded tchotchkes. From tie-dye stations to a feast of culinary delights, there’s plenty for riders to enjoy at the US Open sponsor village.

New Burton Product to Test Ride & Win
Also on deck at this year’s Open, the public can test ride 2012 Burton hardgoods for free at the demo tent in the sponsor village – all that’s needed is a credit card and photo id. And when riders are done checking out next winter’s gear, they can also get a taste of Burton Spring by heading to the Burton tent for a chance to win fresh new 2011 Burton Spring/Summer t-shirts and bags.

New Sponsors
For the first time ever, car manufacturer MINI will be at the US Open as the presenting sponsor of the Burton Global Open Series (BGOS). For fans attending the US Open, MINI will offer test drives and onsite activities in the sponsor village. For competitors, MINI created a new award that’s in line with the carmaker’s ‘Creative Use of Space’ philosophy. The Creative Use of Space Award is worth a total of $50,000 that will be shared by the best male and female rider who have shown creativity and progression throughout the BGOS series. Everyone is encouraged to vote for the rider that embodies the Creative Use of Space Award at www.facebook.com/MINI under the Burton tab. Also, MINI will give away two new cars at the US Open, one to each of the 2011 Burton Global Open Series Champions.

Nokia is also new to the US Open. At Stratton, Nokia will continue to work with Burton pro riders who are testing out the kit for the Nokia N8 Smartphone that can track air time, heart rate and much more on the device. For the first time ever, the public will also have the chance to test out the kit and see the results of the project so far. To find out more, check out pushsnowboarding.com.

And it’s all FREE
As always, one thing that isn’t new is that access to the US Open is free, so fans can watch some of the best riders and snowboarding in the world at no charge.

If you can’t make it to Stratton, check out four days of live webcasts starting March 9-12 on burton.com or metacafe.com. The US Open will also air on ESPN2 on March 13 at 4:30 p.m. EST.

Be on the look out for a confirmed US Open rider list coming out this week. For more information on the US Open, head to opensnowboarding.com. Or follow our line at facebook.com/burtonsnowboards and twitter.com/burtonsnowboard: hashtag #burtonopen.

Media Contact Info
Anne-Marie Dacyshyn
amd@burton.com
Burton Snowboards
516-301-6959

Burton would like to thank MINI, Stratton Mountain Resort, Swatch TTR World Snowboard Tour, Metacafe.com, Contour, Paul Mitchell, Nature Valley, Mountain Dew, Nokia, Nintendo, SteelSeries, Revv, Shiseido, RED, Gravis, anon and Analog for their support of the US Open. For more information on the US Open, head to www.opensnowboarding.com.

About the Burton Global Open Series
The Burton Global Open Series events are the pinnacle snowboarding events of the season. Founded by Jake Burton, the Opens have grown from grassroots events to a global competition series, attracting tens of thousands of spectators and riders from around the world. Since the beginning, the Opens have been driven by riders, for riders evolving with snowboarding and riders’ needs over the years. With events held in New Zealand, Europe, Canada and the United States, the Opens set the standard for snowboarding events around the globe.

About MINI
The MINI brand is represented by 1,300 dealers in more than 80 countries. Since 2001, over 1.8 million MINI, MINI Convertible, MINI Clubman and MINI Countryman models have been sold. As the presenting sponsor of the Burton Global Open Series, MINI will be supporting the renowned snowboard manufacturer for the first time in 2011. As part of this partnership, MINI has launched a special rider award that draws on the MINI philosophy of using space intelligently. The Creative Use of Space Award will go to the most creative snowboarders who make their mark through inventiveness, riding fun and aesthetics – values that apply in equal measure to Burton and MINI.

About Metacafe
Metacafe Sports Live is your hookup for hot-ticket events in the action sports world: Snow, Skate, Surf, Bike. Featuring interactive live webcasts of key competitions around the world alongside exclusive interviews with top athletes, behind-the-scenes featurettes, and must-see moments caught on video, Metacafe Sports Live is the go-to source that keeps action sports enthusiasts plugged in. Metacafe is the first entertainment destination solely dedicated to showcasing the best videos from the world of Movies, Video Games, Sports, Music and TV. Attracting 40 million unique monthly viewers worldwide, 15 million in the U.S., Metacafe is the go-to source that keeps today’s Entertainment Drivers plugged in. Tune into www.metacafe.com March 9-12 for exhilarating coverage of the 2011 Burton US Open. Get in on the action.

About TTR PRO SNOWBOARDING
Founded by Terje Haakonsen and industry innovators in 2002, TTR (Ticket To Ride) PRO SNOWBOARDING, is a non-profit, rider-driven organization.  The TTR owns and operates the Swatch TTR World Snowboard Tour and the Swatch TTR World Ranking List and it strives to create the highest quality competitive snowboard environment in the world using authenticity, accessibility and innovation as guiding principles. TTR has developed the World Tour into the most exposed snowboard tour worldwide featuring a 10-month season calendar filled with hundreds of grass roots and major independent freestyle snowboarding events. Events are rated on a 1-through-6Star system, where all competing athletes earn TTR world ranking points based on the star level of each event; a 6Star event holds the highest allocation of ranking points. The top male and female riders are crowned TTR World Snowboard Tour Champion at the last 6Star event of the season – the Burton US Open.  For more information, visit www.ttrworldtour.com.

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