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Denver, Colo. – August 5, 2010 -

The Colorado Ski Country USA (CSCUSA) 2010-11 Colorado Gems Card is available now, reminding everyone that ski season is just around the corner. The CSCUSA Gems Card includes unbeatable offers at CSCUSA’s nine Gems ski areas. Cardholders are granted access to free lift tickets at some resorts and major discounts on skiing and riding at many others. The Gems Card is available for $10 and can be ordered at www.ShopColoradoSki.com.

“Over the last 11 years, the CSCUSA Gems Card has become a ‘must have’ for savvy skiers and riders,” said Melanie Mills, President and CEO of CSCUSA. “CSCUSA’s announcement of the card’s availability is one of the first signals to skiers and riders that it’s time to start thinking ahead to the ski season.”

Locals and visitors alike purchase their Gems cards early in order to take full advantage of the card’s savings and skiing deals throughout the winter. For only $10, the Gems Card puts world-renowned Colorado skiing within reach for many skiers, in Colorado and elsewhere. All of Colorado’s Gems resorts have their own unique character and feel. Unlike some other mountains, Gems resorts are off the beaten path, are of manageable size, and offer Colorado skiing at its finest.

Some of the programs Gems Card holders can take advantage of for the 2010-11 season include:
· Free lift tickets to two ski areas
· Two-for-one lift tickets at six ski areas
· Savings on lift tickets at all nine Gems ski areas

The nine Colorado Gems resorts are: Arapahoe Basin, Echo Mountain, Eldora Mountain Resort, Loveland Ski Area, Monarch Mountain, Powderhorn Resort, Ski Cooper, SolVista Basin, and Sunlight Mountain Resort.

No other ski pass in Colorado offers as much savings for such a low price. For more information, or to get a Gems Card, please visit www.ShopColoradoSki.com <http://www.shopcoloradoski.com/> . Cards are available now and throughout the upcoming ski season until they sell out.