Colorado Resort Visits Up 11% Through February
DENVER, CO (March 13, 2001) — Colorado Ski Country USA repored an 11 percent increase in skier visits through February 28, 2001 totaling 7,580,299, an increase of 759,292 over the same period last year. A two-percent increase over Colorado’s five-year average was reported as well as the state is tracking within 0.1 percent of it’s record-setting pace from the 1997-1998 season.
Skier visits are tracked in three groupings: Destination Resorts*, Front Range Destination Resorts** and Front Range Resorts***. Year-to-date numbers through February 28, 2001 indicate that Destination Resorts experienced an increase of 253,122 skier visits (or a 11 percent increase), Front Range Destination Resorts experienced an increase of 501,990 skier visits (or a 12 percent increase) and Front Range Resorts saw an increase of 4,180 (or a one percent increase).
“These numbers indicate that business is very strong at Front Range destinations. Although numbers at the Destination Resorts are up year-to-date, looking at the five-year average, drawing out-of-state skiers to Colorado resorts mid-winter continues to be our biggest challenge,” said David Perry, President and CEO of Colorado Ski Country USA. “The first period (through December 31, 2000) of Colorado’s season was up 29 percent due to excellent snow conditions, aggressive deals and a pent-up demand from a previous dismal snow season.”
“These numbers continue to indicate that Colorado has returned to normal business levels and we are very optimistic about the rest of the season,” said Perry. “March is traditionally our busiest month where we see our heaviest snowfalls. Overall, resorts are reporting solid reservations for the remainder of the season and a late Easter allows for an extended season. Additionally, all member resorts have planned aggressive springtime value packages and extensive events to create an ideal springtime vacation experience. Some events including Spring Jam in Aspen where we will see the introduction of snowboarding on Aspen Mountain, Surf the Rockies at Telluride and Spring Massive at Breckenridge with live bands, food festivals, demos, lift ticket deals and the return of ‘Ski Free’ at Crested Butte – all guaranteeing an incredible spring in Colorado.”
*Destination Resorts: Aspen Highlands, Aspen Mountain, Buttermilk, Crested Butte, Howelsen, Monarch, Powderhorn, Purgatory, Snowmass, Steamboat, Sunlight, and Telluride
**Front Range Destination Resorts: Arapahoe Basin, Beaver Creek, Breckenridge, Copper, Keystone, Silver Creek, Vail and Winter Park
***Front Range Resorts: Berthoud, Eldora, Loveland and Ski Cooper Colorado Ski Country USA is the non-profit trade association representing Colorado’s 25 ski & snowboard resorts.