In Stores Now: New Burton Easy Livin Snowboard Designed with Martin Guitar & Danny Davis
Burlington, VT (October 23, 2014) This fall, Burton Snowboards, Martin Guitar and Burton Pro Snowboarder Danny Davis have come together to collaborate on the new winter 2015 Easy Livin snowboard that blends Danny's love of snowboarding and music. Now available in select stores worldwide, the new limited edition Easy Livin snowboard promises to be a collector's item for snowboarders and guitar players the world over.
To create the snowboard's iconic design, Danny Davis, who is also an Ambassador for Martin Guitar, took a trip to C.F. Martin & Co. in Nazareth, Pennsylvania to design a custom guitar. Danny worked with the masters at Martin to choose the guitar's wood, fretboard and bridge. One of the most distinct features of Danny's guitar is the custom Mother Of Pearl inlays on the fretboard that symbolize things that are important to him, like fishing, camping, his dogs, peace and his long-time sponsor, Burton Snowboards. Once the guitar was built, Burton's design team photographed the actual guitar for the base graphic of the Easy Livin snowboard, which showcases the Martin fretboard and the legendary headstock, strings and body. The top of Danny's board features a guitar-shaped wood inlay that replicates the wood on the back of Danny's Martin. Finally, two Mother Of Pearl foil inlays on the top of the snowboard are inspired by the inlays on Danny's guitar fretboard.
"The Burton Easy Livin x Martin Guitar snowboard has become my favorite board that I've ever ridden," says Danny Davis. "Not only does the board bring back memories from winning X Games and going to the Olympics last season, it also sparked one of the coolest collaborations between myself and two of my favorite brands – Burton Snowboards and Martin Guitar. Plus, you’re riding a guitar, which is pretty cool."
On the technical side of things, the Easy Livin snowboard features three different shapes, each tuned for perfect mountain harmony – on groomers, in powder or in the park. Riders can choose from a more blunted freestyle shape in the 152, a pointier freestyle design with the 158, or the stock and sturdy all-around feel of the 155. The Easy Livin offers a highly maneuverable, stable, and snappy experience for laying down fresh tracks.
For an exclusive behind-the-scenes look at designing the guitar featured on the Burton Easy Livin snowboard, check out the video of Danny visiting the Martin Guitar factory in Nazareth, PA. And visit a Burton Flagship store, select retailers or burton.com to get your very own Easy Livin snowboard while supplies last.
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating ground-breaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton's headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China. For more information on Burton head to www.burton.com.
About Martin Guitar & Strings
C.F. Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 180 years. Martin continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the "Dreadnought" size. One of the world's leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.
The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line, the fastest-growing treated string in the industry, and the Martin SP line, which uses an industry leading core wire to hold tunings better. Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, pop, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Nashville, Glee, Psych, Raising Hope and American Idol) to movies, Broadway, books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings via www.martinguitar.com and www.martinstrings.com.