Burlington, VT—Today Burton Snowboards and the Andy Warhol Foundation unveiled a collaborative, limited edition hardgoods and softgoods collection at the Snowsports Industries of America (SIA) tradeshow in Las Vegas, Nevada. This one-of-a-kind collection brings some of Andy’s most esoteric art to snow and includes snowboards, boots, bindings, men’s and women’s outerwear, thermal and a travel bag collection all featuring iconic Warhol prints. The collection will be available for purchase in early August of 2007 at select Burton retailers worldwide.
“As ardent admirers of Warhol’s work and legacy, we were very honored when The Andy Warhol Foundation sought us out to collaborate on a snowboard collection, says Greg Dacyshyn, Senior Vice President and Creative Director of Product at Burton. “Andy Warhol’s irreverent attitude towards art, fashion, music and life in general embodies what snowboarding and Burton is all about. The Foundation gave us access to a tremendous selection of Andy’s work and encouraged us to explore his art to create something truly unique…something that Andy himself would be proud of.
“The Foundation is thrilled to work with Burton, an industry pioneer who values and embraces Andy Warhol’s creative spirit, said Michael Hermann, Director of Licensing at The Andy Warhol Foundation. “While Warhol’s work speaks eloquently of the concerns of its moment, it also has a universality that transcends any particular period and continues to inspire each generation. This becomes very apparent when you see The Andy Warhol by Burton collection.
As one of the preeminent American artists of the 20th Century, Andy Warhol challenged the world to see art differently. This limited-edition collection celebrates the artist’s sophisticated sense of design, groundbreaking artwork and non-conformist spirit.
The Warhol hardgoods collection exhibits snowboard graphics worthy of their own wall space in a gallery. Hydro graphic binding hi-backs and lenticular artwork on the boots also utilize Warhol artwork. The men’s and women’s softgoods collection features unique sublimated artwork on the outerwear shell and liner fabric (an industry first) and custom details throughout — such as leather zip pulls, enamel-filled buttons, woven seam tape and satin linings. All products boast Burton’s industry-leading technology and attention to detail, making the Warhol collection as fun to ride as it is to admire.
About Burton Snowboards
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its grassroots efforts to get the sport accepted at resorts and its team of top snowboarders. In 1996, Burton began growing its family of brands to include board sports equipment and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan. For more information, visit www.burton.com.
About The Andy Warhol Foundation
The Andy Warhol by Burton collection is produced under a license from The Andy Warhol Foundation for the Visual Arts, Inc., a New York not-for-profit corporation established in 1987 which promotes the visual arts. In accordance with Andy Warhol’s will, its mission is the advancement of the visual arts. The Foundation’s objective is to foster innovative artistic expression and the creative process by encouraging and supporting cultural organizations that in turn, directly or indirectly, support artists and their work. The Foundation has given out over 1,700 cash grants totaling more than $70 million. For more information visit, www.warholfoundation.org.