On Monday, Burton Global Team riders kicked off the North American leg of the Burton World Tour in New York City. Terje, Ross Powers, Trevor Andrew, JP Solberg, Shaun White, Shannon Dunn and Victoria Jealouse spent their first day in the city at various media appointments. Jane, Ramp, Trace Urban, and the AP interviewed the riders, as did Nickelodeon for a kids’ show “Let’s Just Play” about good sportsmanship.
The highlight of the day for the riders was a visit to the set of MTV’s TRL. The crew had a great time on the set and watched the show being filmed live. The behind the scenes action on TRL was insane. The Burton crew was placed on the back bleacher in the studio surrounded by the daily TRL locals. Being on the set was almost an aerobic activity as we were instructed to sit stand clap and woo. Wooing is huge if you are on the TRL set. Yeah or Yeahing or any other scream is just not acceptable. Woo and wooing is the only option.
Some of the funniest things on the set, and a particular favorite of Trevor Andrew was the random choice of which audience member would get to do the shout out during the song. Candidates were given a WWF style crash course as the producers got them to keep repeating what they would yell. Of coarse a loud and definable woo was desired.
This spectacle was only to be upped by the on-stage action during commercial breaks. Audience members crowded up on stage and danced like their life depended on it. Ross even named one of the most bizarre dance moves unfortunately done by a dude as the vibrating motorcycle ride. Two girls almost got in a cat fight over the mic.
Needless to say, it was quite an experience.
The second day of the New York Global Tour was packed. It started out with a live radio program on a satellite radio show called the Red Zone. Shaun White, Ross Powers, JP Solberg, Trevor Andrew, Shannon Dunn and Victoria Jealouse all stared on the show. At first the riders were timid, but soon they were fielding questions from the hostess “Red” (aka Emma Wilson) and nationwide callers. The riders talked about travel and their favorite places to snowboard. Victoria talked about backcountry riding. Ross answered the now second-nature questions about the Olympics. Shannon and Trevor told funny stories about the visit to TRL the day before. JP and Shaun shared female-fan stalker stories. The highlight of the interview was when Red tracked down Terje in his hotel room who was trying to sleep off a long night out.
After the radio show, all the riders sat down for interviews with EXPN, which may appear on TV during the winter X-Games and on the EXPN web site. Shaun White put in overtime as he started filming with MTV Sports for a new show he’ll be in. For the show, they mixed in clips of Shaun cruising around the city with short interviews. This was day one of the twenty or so days they plan to spend filming with Shaun. Shaun interacted with some interesting NYC charters, teaching a fifty-year-old limo driver how to skate and hanging with the Times Square character the Naked Cowboy. This guy should really be called the tighty whitey cowboy since he plays his guitar in the middle of Times Square wearing only a cowboy hat, boots and a nice pair of tighty whities.
With no time to spare, Shaun met up with the rest of the Burton riders for a limo ride to a shop appearance at the Blades store on Broadway. Hundreds of Burton fanatics waited in line for signed posters and photo ops. There was a huge crowd all the way down Broadway. One of the shop guys said it was the biggest turnout they’ve ever had at any event. The riders signed a ton of posters and also signed a bunch of boards that will be sold at selected Blades locations throughout the city.
After the autograph session riders only had a short break to catch a nap or bite to eat before heading to the promo party at the club Lot 61. By the time the riders arrived, the venue was packed. Bouncers had to turneople away left and right. Soon after the riders arrived, The Burton video Good Times came on. All heads cranked towards the big screens, and the video got plenty of ooohs, wows, and ahhs from the media and NYC snowboarders. The TRL crew was in the house, meeting the riders again and hanging out. Lots of other media were on the scene including folks from Fridge, EXPN, VH1, MTV and Revolver. There was even a breakdance crew throwing down stylie moves. New York’s Dead Prez also made an appearance – they’ll be performing at the Portland stop. The riders took short breaks from the partying and mingling with the very approachable local talent to sneak in a few more interviews for MTV2.
Then things took a turn towards mayhem. Burton parties always get a little crazy – but add Steve-O from MTV’s Jackass to the mix and things just get out of hand. One second, we’re just sitting around a table, enjoying a few drinks while Steve-O and his girl are quietly conversing across from us. And then, out of nowhere, a crazy drunkard decides to go for his 15 seconds of Jackass fame. Wearing pretty much nothing, he stood on a ledge above Steve-O’s head, started screaming “STEVE-O” and did a very sloppy front flip crashing flat on his back on Steve-O’s table. Needless to say, drinks went everywhere, including all over Steve-O’s girlfriend. Old Steve-O just smiled, shook his head and apologized over and over to his lady.
There would be no peace for Steve-O after that. Everyone, including the local Burton Rep tried to get a piece of Steve-O’s attention. Meanwhile, the riders were enjoying the spectacle and the crowds were super stoked on the scene.
One of the highlights of the night for the ladies, besides hanging out with the riders, was the fact that there was no line at the women’s bathroom and a huge line at the men’s. This is an unheard of experience for the women in New York, and they were stoked. Terje and JP tried to sneak into the women’s bathroom to avoid the line of 20 guys stretching down the hall, but the agro bathroom guard would have none of it.
All and all, it was an excellent night. Props to SoBe and Captain Morgan for hooking up free drinks. If you missed this tour stop, be sure to catch the next one in Montreal.
Day Three in NYC
Day three of the Burton World Tour fed off the momentum of Tuesday night’s party. Shaun White started the day filming with EXPN for a winter X-Games hype show. Meanwhile, Shannon Dunn and Victoria Jealouse got a two-hour full movie star make-up job for a Nylon Magazine photo shoot. They were shooting on location in the city all dolled up, racing Italian Vespa scooters around the streets. Trevor Andrew worked with Fridge magazine to get some shots around the city before heading to Jersey.
All media craziness for the day culminated with Shaun heading back to TRL for an on-screen spot. It was crazy…the EXPN crew was filming Shaun at TRL while an MTV Sports’ crew filmed Shaun getting filmed by the EXPN crew. It was a full-on camera battle with three crews, two behind the scene and one shooting live.
At TRL Shaun was the surprise opening guest. Shaun sat in the front row of the TRL audience and really got into the part. First he threw down some crazy dance moves and then took one push on his skate board and ollied up onto the stage. Shaun was given a video tape that needed to be brought to the control room in order to keep the live show running on time. As the audience screamed, Shaun ollied off the stage and pushed down the hall, doing a BS 180 off a launch ramp before cruising around a corner. Then he did a rock and roll on a quarter pipe and slid into the control room handing off the tape
Things were crazy on the set as Shaun practiced the run before the show was on air. One of the funniest moments during practice was when Shaun charged down the hall to hit the launch ramp without the official call to clear the hall. Staff members jumped out of the way as some one screamed “loose skater on the set!” To everyone’s surprise, Shaun’s cannon ball run through the office was not the craziest thing to happen on the set today. As soon as Shaun finished his run with the tape four or five kids rushed the stage and pulled off their shirts. They had “No war on Iraq!” t-shirts underneath. Security was completely taken by surprise when the protestors jumped on stage. At first, the audience thought it was part of the show. But soon, security rushed in and the set was in chaos. As soon as order was restored, two more kids rushed the stage and showed their war protest t-shirts. Then security got super tight and everything was a little frantic. No more war protestors popped up so the show went on. Never a dull moment in NYC.
Later that evening, the riders headed to Jersey for a shop visit. It was their final stop on the NYC leg of the tour. Next stop is Montreal – be there. ne screamed “loose skater on the set!” To everyone’s surprise, Shaun’s cannon ball run through the office was not the craziest thing to happen on the set today. As soon as Shaun finished his run with the tape four or five kids rushed the stage and pulled off their shirts. They had “No war on Iraq!” t-shirts underneath. Security was completely taken by surprise when the protestors jumped on stage. At first, the audience thought it was part of the show. But soon, security rushed in and the set was in chaos. As soon as order was restored, two more kids rushed the stage and showed their war protest t-shirts. Then security got super tight and everything was a little frantic. No more war protestors popped up so the show went on. Never a dull moment in NYC.
Later that evening, the riders headed to Jersey for a shop visit. It was their final stop on the NYC leg of the tour. Next stop is Montreal – be there.