Burlington, Vermont—Burton will debut its new B by Burton women’s collection at the upcoming Action Sports Retailer (ASR) trade show in San Diego and the SnowSports Industries of America (SIA) tradeshow in Las Vegas.

The B by Burton Collection is a new generation of women’s hardgoods, outerwear and apparel, that blends Burton’s mountain heritage, premium quality and innovative features with an urban design aesthetic. Signature hardgoods and outerwear pieces include the snakeskin and gold embellished Alpha snowboard, Notori binding and Modern boot as well as the velvet-trimmed Sargent Pepper Jacket and the stand-out S Ride one-piece snowboard suit.

B by Burton also delivers a trendsetting apparel line that features luxury loungewear, tops, pants, skirts and jackets. High-quality fabrics, original details and unique artwork highlight the line. Take the Zig Zag Hooded Pullover with its Lurex French terry fabric, rock-inspired screen printing and embroidered trim. The Foxy Jacket is also a stand-out piece that pays tribute to a 1970′s roller skate jacket with its satin fabric and felt patches.

The all new B by Burton collection kicks off with the theme of “Revolution and features styles and artwork representing milestone cultural revolutions in music, space, industry and aviation. For design inspiration, Burton turned to pro riders Victoria Jealouse, Anne Molin Kongsgaard and Anne-Flore Marxer, whose unique personalities and styles are rooted in what they love to do most—snowboard. B by Burton designs also draw inspiration from traveling the world and hanging out in the mountains and cities. The result is a collection of apparel and outerwear that can go from the après scene in Mammoth to late nights out in the Lower East Side.

“To me, B by Burton is one step further into the fashion world, Anne Molin Kongsgaard. “The collection is loaded with details and fun designs. After all these years of riding, I’ve never felt so stylish on the mountain as I do wearing ‘B’.

Burton will continue to offer a diverse range of women’s outerwear, hardgoods and apparel under the traditional Burton brand name.

The B by Burton collection will be available at select retailers worldwide in the fall of 2006.