Burlington, VT (January 22, 2008) — Burton Snowboards today launched Burton Studios on the iTunes Store featuring exclusive Burton videos and TV shows available for purchase and download (www.itunes.com ). Burton Studios is located within the TV Show section of the store and allows viewers to purchase and download the most recent release of Burton’s team video “Thanks in Advance and “Terje’s Season Pass TV show. Each episode is priced at $1.99 and the entire “Terje’s Season Pass” is priced at $8.99.
“Burton is excited to launch Burton Studios on the iTunes Store, says Bryan Johnston, Senior Vice President of Global Marketing for Burton. “Our overall strategy is to deliver the highest quality snowboarding experience possible and we think people are going to love being able to buy these great videos to take with them everywhere on their iPod.”
Get to know Terje Haakonsen, the Godfather of Modern Snowboarding, in this exclusive look inside the life of the legend in “Terje’s Season Pass. Ride with Nicolas Müller, Shaun White, Mads Jonsson, Kevin Pearce, Travis Rice, Danny Davis, and many more as Terje travels to Japan, Washington, Norway, BC, and Greenland to document one of his greatest seasons yet.
The Burton Global Team would also like to say “Thanks In Advance for checking out their video. Circle the globe with the Burton Team and witness some of the best days of riding last season—from the snow-choked terrain of Greenland, Japan, Washington, Switzerland, Alaska, and New Zealand to the post-blizzard Denver streets.
“Thanks In Advance and six episodes of “Terje’s Season Pass are currently available at Burton Studios on iTunes. Burton Studios will have regular updates of “Terje Season Pass episodes and the latest Burton videos.